By Steff Yotka
Like every December, the Pantone color of the year was unveiled. But can there be a color that predicts the future? After all the uncertainties that we live in 2020 and 2021, some are looking for a signal, no matter where it comes from.
That is why the Pantone 2022 color arrives, baptized as “Very Peri”, one that according to Leatrice Eiseman, executive director of the Pantone Color Institute, and Laurie Pressman (vice president of the institute) is perfect for accepting uncertainty and maintaining optimism. restrained in this period.
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"It's a color that really presents the near future in a new light," Pressman said in a Zoom call this week. “We felt that this was the perfect color to be able to capture those feelings about the future that is presented to us.”
'Very Peri', the Pantone color 2022
This new shade of “periwinkle”, as this color between light blue and lavender is known in Spanish, is the result of almost a year of research and predictions carried out by the Pantone Color Institute, which begins to review color trends since spring. and wait until December to announce a winning color.
"We explore many areas, from sports to fashion, to see what people are talking about," says Eiseman, emphasizing that the growing interest in meta-universes and video game platforms allowed this hue to position itself as the Color of the Year 2022.
“There's no question that the gaming world had a lot to do with the selection of the 'Very Peri' shade,” Eiseman says as video game images of the color flash across the screen. "We really always want the Color of the Year to be a reflection of what's going on around the world."
Beyond being a shade widely used in Gen Z's favorite video games, this color has its origins in the natural world and in the world of well-being: being lilac, lavender and "periwinkle", plants capable of offering a sensation Calm in chaotic times.
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The shade 'Very Peri' also appears in fashion and beauty predictions for 2022. In fact, the official Pantone Institute presentation included looks from brands such as Lanvin, Chet Lo and the Louis Vuitton men's collection.
However, for many this shade of purple is an unexpected surprise. Let's remember that in 2021 we had not just one, but two shades selected as the colors of the year: the "Ultimate Gray" and a yellow tone baptized as "Illuminating". Both represented the light at the end of the tunnel, after everything lived in 2020.
But with many still struggling with the Omicron variant, and as the entire world enters another phase of uncertainty, the question is: Can 'Very Peri' calm our spirits?
Whatever it is, the color at least gives us a new perspective, as my colleague Kiana Murden told me: “at least it's a new color”. After two years of much suffering and repetitive news, we all want to feel something new. And the fashion houses know it, with glittery looks at the runway shows by Threeasfour, Iris van Herpen, Xüly Bet and Tomo Koizumi, to name just a few.
Article originally published in US Vogue, vogue.com.
