La marca de zapatos TOMS, que parte parte de un concepto diferente de negocio, ingresó a Costa Rica oficialmente. Por cada par de zapatos que un cliente adquiere en cualquier parte del mundo, la empresa brinda unos nuevos a niños de escasos recursos, lo que se conoce como el movimiento One for One®.
Las colecciones de TOMS para hombres, mujeres y niños ahora se podrán adquirir en las tiendas Extremos, Tags, Bajo Aqua, La Fantasía, Elecsport, entre otras, informó la empresa en un comunicado.
The brand was brought to the country for the importer action corp., extreme owners.
Además, en los próximos meses la marca abrirá dos tiendas de concepto TOMS, una en Multiplaza Escazú y otra en Lincoln Plaza, por lo que los clientes también podrán comprar allí sus zapatos.
The materials used in the shoes and in their boxes are recyclable and certified complying with the requirements of the law of the countries where they are manufactured. Actualmente, los zapatos TOMS se confeccionan en Argentina, China, Etiopía y Kenia.
Where are they born?
La iniciativa surge con el estadounidense Blake Mycoskie, quien se propuso crear un negocio que fuera sostenible y contribuyera a mejorar la calidad de vida de niños en condiciones económicas muy limitadas, sin depender de donaciones.
Su empresa, fundada en el 2006, ha permitido la entrega de al menos 10 millones de pares de zapatos nuevos a niños necesitados en más de 60 países, a través de organizaciones sociales y fundaciones aliadas.
Donations are made according to the needs in each community.For cold climates and regions of strong snowfall, give winter boots in, for example, Eastern and Central European countries, east of Asia and South America, as well as in the United States.
For urban environments, dona sports cutting shoes, which are thick, lasting sole and with mesh panels that allow the air to circulate.While for school, he gives the traditional black toms, unisex models, which also serve the children to play.
Aun cuando la marca TOMS recién inició su comercialización oficial en Costa Rica,niños de diferentes partes del territorio nacional han sido beneficiarios de zapatos nuevos desde mediados del 2012.
The delivery of donations to these children has been carried out through Good For Kids, an organization of American origin, focused on helping to improve the quality of life of children in Carpio;as well as through Costa Rica World Vision, organization with more than 25 years of work in the communities of Chorotega, Huetar Norte and Caribe.
Other areas of the brand
The achievements with the shoes motivated Mycoskie to apply it to meet other global needs.In 2011, the businessman launched the line of optical and sun glasses Toms Eyewear.
With the purchase of a product of these collections, Toms contributes the visual health of people with limited resources, through prescription of glasses, surgeries and medical treatments, which are carried out through various allied entities around the world.Today about 200.000 people in 13 countries have benefited from this initiative.
At the beginning of 2014, Toms launched the Roasting Co division., en la cual por la compra de café se estará contribuyendo a proporcionar agua potable a comunidades necesitadas.
For their focus on doing business, in 2009, Blake Mycoskie and Toms received the Award of Corporate Excellence (ACE), Prize of the Secretariat of State to Excellence, which recognizes the commitment of companies in social responsibility, innovation, practicesDemocratic specimens and values around the world.
People magazine included Mycoskie in the "Heroes among us" section.In 2011, Mycoskie was named in the "Under 40" "list of Fortune, recognizing him as one of the best business men in the world.
