Lexus presents the LC Cabrio as an inspiration of European travel posters: modern visions of the tradition of Gran Tourism
After the return to the roads and the upward trend of their own car holidays, Lexus celebrates the tradition of Gran Tourism and gives a modern touch with a series of travel posters especially commissioned to European artists, always with the striking LC Cabrioas a central piece.
Each designer has created an illustration in which the LC Cabrio is the protagonist in points of special tourist interest.Illustrations inspired by classic travel posters.
The artists have used different styles and materials, and their designs complement and highlight the fluid lines and the unmistakable style of the Lexus Lc Cabrio.
To decide the most popular poster, a public vote will be opened through the Link: European Voting of Travel posters of the Lexus Lc Cabrio, as well as through the Lexus social networks channels throughout Europe, between August 24And on September 5.
When voting, users will also have the option to participate in a raffle to win one of the 10 sheets framed of the winning poster, as well as a selection of Lexus gifts.
The Lexus Lc Cabrio has been described by many as "the most beautiful convertible in the world", and is the perfect vehicle to enjoy driving along an impressive panoramic route.Released in 2020, it is designed to project an imposing image with both the uploaded and low -care hood, with a very careful cabin under the famous Lexus detail attention.
Offers the "stimulating performance" that can be expected from a lexus thanks to its 5 engine.0 liters V8 with natural aspiration, which allows to accelerate from 0 to 100 km/h in five seconds, while its precise aerodynamic design avoids the turbulence due to the wind when circulating at high speed with the downstand.
The Lexus Lc Cabrio is undoubtedly an exceptional car that has already been worthy of various awards, including the best luxury vehicle of 2021 at the World Women's Awards at the car of the year (WWCOTY).
The travel posters project was conceived as a way to celebrate its perfect vehicle status for a great tourist tour, and artists have captured those qualities in their wonderful and personal designs, which constitute the ideal framework for a car that incorporates what what is incorporatedBetter of the bold design of Lexus and the Takumi crafts.
Travel posters of the convertible lexus Lc
France - Costa Azul, by Matthieu Forichon
Matthieu Forichon customizes the artist of Vivre French as an artist.He has taken advantage of the new possibilities offered by digital tools to create a personal style in which precise silhouettes combine harmoniously to show reality with elegance.
In Forichon's words: «I wanted to drink from the tradition of the illustration of classic cars, especially in France.That means representing the Costa Azul with its characteristic features: palm trees, pines, palaces (here, the negresco as inspiration), the Paseo de la Croisette and the landscape of hills in the background ».
He uses gold colors and invites the observer to wonder if the scene takes place at dawn or sunset, and if lovers are arriving at the palace or leave.
Georgia - Batumi, from the Windfor’s advertising agency, in Tbilisi
A team from the Windfor's agency, from Tbilisi, headed by the executive creative director Nino Gordeladze, created a classic style poster of the Lexus Lc Cabrio leaving a curve with a view to Batumi, the second largest city in Georgia, located in the southwestfrom the country and bathed by the Black Sea.
Gordeladze describes the design: «The beginning of an unforgettable summer adventure, the feeling of truffled with style and charisma and, in this case, the beautiful city of Batumi that looks up on the horizon is glimpsed, offering a roller mountain of fun of funsummer ».
Germany - Hamburg, by Danii Pollehn
From Hamburg, the illustrator Danii Pollehn combines in her work themes and images that celebrate the natural world and the feminine form.Work on different supports, creating drawings, digital illustrations and patterns designs.
Pollehn's poster shows a lexus Lc Cabrio in red with a modern woman who enjoys behind the row, feeling the wind on the face.In the background, before a sunset, the city of Hamburg is seen, with the Elba Philharmonic and part of Park Fiction, a kind of artistic installation and a well -known and popular place in the San Pauli neighborhood.
Holland - Monaco, by Marc Lamers
With its versatile style, Marc Lamers can paint both an impressionist work and a more classic and detailed.His poster is an oil on canvas where the Lexus LC Cabrio Regatta Limited Edition appears with the spectacular landscape of Monaco in the background, destination of rich and famous for decades for decades.
Lamers comments: «The sensational beauty of the Costa Azul fits perfectly with the no less sensational lexus Lc Cabrio.Both the environment and the car itself transmit a luxury sensation.The white aniline leather matches the white of the luxury yates that can be seen in detail in the background ».
The LC Cabrio that stars in the Lamers poster is painted in structural blue, whose microparticles reflect the light in a way that
Spain - Sierra de Madrid, by David de las Heras
David de las Heras is an illustrator and Basque artist, born in Bilbao and currently residing in Barcelona.His work is characterized by a wide chromatic range and the combination of a classic pictorial style with contemporary graphic resources.
From Las Heras he chose this environment because "it has a great emotional burden for me ... The Sierra de Madrid is where I used to escape a few days to disconnect".
Sweden - älvnäs (Stockholm), by Hans Christiansen
In Sweden, Hans Christiansen is known for his illustrations in the national media.He has written and illustrated several books about nature, cars and their meetings with people of all kinds on their trips around the world.
The moment that captures this vintage poster creates an interesting contrast between nostalgia and modernity, which underlines the timeless design of the lexus Lc Cabrio.
The small poster construction is a bus stop at älvnäs (Stockholm), inspired by the Goathland train station, in the north yorkshire Moors English.This is a place that has appeared in numerous films and television series, including the Harry Potter saga.
United Kingdom - Ladybower viaduct about Snake Pass, in Peak District, by Rebecca Pymar
Rebecca Pymar is an illustrator of Norwich (United Kingdom) passionate about color and shape.He chose the Peak District, and more specifically a section of Snake Pass's hill, and commented: «It is well known by British drivers as one of the most exciting and imposing road sections in the country.Its winding curves advance between hills and through the reservoir, with the sun reflected in the surrounding mountains.Classic travel posters have always been a source of inspiration for me and my work;They remind me of the golden age of transport, vacations and adventure.The Lexus Lc Cabrio inspires the colors and style of this work, full of twilight and twilight yellow, as in a pleasant summer afternoon.The vehicle itself has an unmistakable shape, in which each feature melts with the following.It is both elegant and bold, and highlights even more the background mountain landscape ».
