How many times have we asked ourselves: "I would buy those Chelsea boots, but they don't have them in the color I want or they don't have them in my size." "I want some gray and navy blue suede Oxfords, but I can't find them." Surely, many, and that is why Cambrillón was born, with the aim of empowering the modern man, offering him more than a million different combinations of materials, colors and shoe models... at the click of a button.
Do you remember the ad that Emirates Airline released in August 2021? The one where the flight attendant was at the top of the Burj Khalifa tower? Well, the CEO of the company that produced this ad is a regular client of Cambrillón. For his third pair of Cambrillon, Alan opted for a pair of hand-patinated, cognac-colored Chelsea boots with Goodyear stitching. It was very important for him to wear these boots for the first time during the filming of the commercial. What he wanted was for the first steps he took in his Chelsea boots to be in the lobby of the Burj Khalifa.
Your boots left the Almansa factory on time, but upon arrival in Dubai a problem arose at customs. After several calls and emails to DHL agents, the shoes were able to go out for delivery that same morning…the morning of the important day for. Alan and his team arrived at the Burj Khalifa early in the morning…they began to finalize the security measures and other details for the shoot…while he waited in the seat of his car. His purpose was one: to release them while entering the Burj Khalifa. After long minutes of waiting, the delivery man finally arrived and those Chelsea boots could be worn for the first time on the brand new floor of the emblematic building.
That's one of the many customer stories from Cambrillon, a startup founded by Richard S. Dighero to reinvent men's footwear. Technology, luxury, craftsmanship are the three pillars on which Cambrillón is based. The essence of its innovation is based on an advanced 3D shoe modeling process, which offers the user a totally online design experience that allows shoe customization. This combination is what makes personalizing a pair of shoes down to the last detail quite an experience.
“Cambrillón is one of the most sustainable companies in the sector, since we only produce what our clients design. In other words, our business model allows us to take maximum care down to the last detail in each and every one of the pairs of Cambrillón that leave Almansa, to more than 10 countries around the world. Our main objective and DNA of our company culture is to always offer the highest quality craftsmanship. With an average ticket of 295 euros, this year we will serve the creations of more than 450 proud customers, a figure that we want to triple by 2022," says its CEO.
Prospects for 2022
For 2022, the company's main objective is to consolidate our position within our market niche, focusing on reinforcing our strategy and presence as an e-commerce specialized in the design and artisan manufacturing of luxury footwear.
«Throughout 2022 we are going to reinforce the presence of our line of personalized footwear for women: Alba. If our goal is to empower the modern man, why not do the same for the 21st century woman? Under the same premise of exclusivity and artisan luxury, we make it possible for any woman from anywhere in the world to be the owner of a pair of luxury artisan shoes, which are the true reflection of her style and personality," she says.
We do not rule out making small forays into brick-and-mortar, but without losing sight of its starting point: digital, global and accessible 24/7. That is why the company is evaluating the creation of two Cambrillón spaces, in which clients can receive personalized advice, learn more about the brand and everything it offers in terms of top-quality handmade artisan footwear in Spain. refers.
