In a strange movement where it is demonstrated that the content is the king, Zara, the popular clothing brand, has released a film in the perfect timing in tapes like Spider-Man: No Way Home have mad at the audience.
The arrival of Marvel's new installment has become a context, where brands are framed to develop increasingly valuable and most important tasks, understand how they take advantage of this conversation.
That said, an element of tremendous importance in this exercise has to do with the way firms are migrating aggressively to content delivery.
The audacity of Zara vs. Spider-Man
The premiere of O Night divine a tape directed by the Italian Luca Guaragnino, reveals the production capacity with which Zara not only creates clothing massively, now contained in a bet where platforms like Amazon have gone very well, which went from being theRetail leader to direct competition from Netflix.
While Zara's formula is not yet clear, what is a fact is that the premiere of his tape at the time everyone talks about Spider-Man: No Way Home is to throw the meat into the grill and play the whole forThe whole with a script by Michael Mitnick and the eye of Guaragnino director, who has been at the head of tapes like Call Me by Your Name or sighs.
At this level is Zara's audacity and not only as a producer, but as an intelligent brand that makes the largest product placement, with a tape that confirms the value of a brand not only paying because its products appear in a story, now producingA long -breath story, so that their products are the protagonists.
Reaching the content market has become for many in a challenge that has no waste, however, an important task in stories production is really the meaning in making them.
For Amazon it was about strengthening its subscription system and for Zara it has become in pretext to begin investing in narratives through which it seeks to highlight its products in the market.
It is everyone's knowledge, which Zara is today a brand that has lost weight in the Fast Fashion market against firms such as Shein, so it has started a strategy with which it has revalued its products and thereby innovate in point of sale.
With this effort made, a very important challenge for the brand is evident and it is to be able to innovate in innovation from which better tasks in the market are narrated and the bolder, determining tasks that today become very valuable.
Having this in mind, it is importantWith this better integration activities, from which we are witnessing the power of the narrative.
That said, a task of enormous weight to understand in the market is the one that warns us of a very interesting challenge and is the challenge that the strategies have been raised to be able to climb in relevance to the audiences.
The audiences are divided into consumers at point of sale, subscribers to an electronic commerce and social network users.These are the new profiles that are being defined when we talk about consumers of content and the success in this is that digital serves as a common point in the performance of each strategy aimed at this market.
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