Why is Adidas so successful in the world?

Adidas, the German sports fashion brand, is recognized worldwide as one of the most prestigious and importantand identity among consumers.

It should be noted that Adidas was founded in 1949 and to date continues to be represented as one of the most significant sports fashion firms.In fact, it is necessary to highlight that the company continues to obtain profits that show the aforementioned, since the manufacturer of sports clothing and accessories scored a net profit attributed of 1.131 million dollars in the first six months of the year.

What made Adidas position himself in such a way in the world?

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According to Technological Zoom, the brand provided accessible prices, despite not being the most economical in the market in relation to its quality and price.However, Adidas manufactures lasting articles so that athletes or any other person can give it "intensive" use.

What you don't know about the brand

The firm began to obtain an important recognition during Nazi Germany, so much so that it was the brand that covered Jesse Owens, the great athlete and Olympic medalist.The success was open in stern, but the brothers who founded the firm, Adolph and Rudolph Dassler, discussed and never reconciled.

This in turn caused them to separate and work as two independent brands.Adolph, who was nicknamed «Adi!, Decided to form his own company with the union of the first two syllables of his name and his last name (Adidas), while Rodolph decided to create the Puma brand.Now you know why these two German companies are so rival.

Became popular in the artistic world

The German company promoted in 1969 the creation of the Superstar model of the Adidas Originals series, which at first was thought that it was clearly a basketball footwear.However, this had a great impact of popularity on consumers, because they wanted to use the same shoes as their "idols" of sport and that was how they became one of the best selling models of the brand.

But that was only the principle of success, because in the 80s the Afanada sports firm evaluated that hip-hop groups and other artists began using them as an icon of their identity.

Specifically, Adidas has managed to guide what the public wants from the brand and what they want to transmit through the use of each product.In addition, the company has worked from the beginning in the versatility of the female and male gender.

However, Adidas not only launches quality footwear, but has also op.The reinvention is the main seal of the multinational, since it is always in search of the transformation and constant improvement to introduce the markets with the most innovative technology.