And what was the ideal backpack according to Nordin? Larger in size, taller and more attached to the back. Thus, the Swede made a first prototype, thanks to his mother's sewing machine, which met all the above requirements. In 1960, a decade later of that first archetype and after finding the exact materials with which to shape it, Åke Nordin launched his first Fjallraven backpack.
Since the beginning of this brand, nature has always been the starting point for each of its launches. Hence Fjallraven's offer varied markedly between the 1970s and 1980s with outdoor garments such as the Greenland jacket and the Expedition Down jacket, tents and sleeping bags. At this time, more specifically in 1978, the first Kanken backpack, now the icon of the house, would also be launched.
After solidifying an attractive catalogue for hikers, mountaineers and outdoor sports practitioners, Fjallraven's next chapter had more to do with international expansion than with the launch of new proposals. Nordin was convinced that his creations deserved greater attention and that they could even help create a global cult around the environment.
Hence Fjallraven left its borders to conquer Europe, starting first with Denmark, Norway and Sweden and then landing on the rest of the continent-to Spain in the early 2000s-and even leading a 110 km walk through northern Sweden under the name Fjällräven classic. Having their backpacks move from the country to the city would be a matter of time (and to this day, two decades later, they remain on the asphalt).
