"What allows the new function is to move to a new stage of purchase and sale.This new tool will make it easy to create catalogs in your profile so that users can consult them more easily, "said Amrit Pal, product director for WhatsApp Business.
Worldwide, approximately five million businesses are those that use this version of the app, which functions as an assistant to support customers and do customer service client closest to the user's hands.
In Mexico, some businesses such as beauty salons, ecommerce platforms and even airlines or clothing brands, such as Ivonne, already use the WhatsApp business platform.Although oral does not share data on how these new options in the app can increase signature sales.
As for the use of the new WhatsApp Business options, the manager said that it does not represent any cost for those who wish to use it and that it is enough to update the version of the same so that the novelties begin to function.
"As for use, users can enter the profile and see the entire catalog, see all models, or stores will be able to send specific products," he said.
While this is expected to facilitate the interaction between businesses and people, direct purchases are not yet enabled on the platform;However, one of the advantages of having these catalogs in the service is that the images sent will no longer have to be downloaded on the user's smartphone and limit their space.
