It was in January 2019 when Netflix premiered Sex Education, and the success of this fiction set in a British school has been such that it has already renewed for a fourth season.The third batch of chapters was issued a little less than a month ago, but there are already millions of people around the world who have made a marathon and desire to crave new episodes arrive.Until that happens, there is no other than to see the existing ones again, and delight again not only with the adventures of the protagonists, but also with their careful photography and their marked retro aesthetic, which are two of the great claims of the Serie.Despite being set in the current era, both scenarios and clothing have a vintage air that make it even more special, and looks make up a fundamental part.One of the absolute protagonists in fashion matters - with the permission of the fabulous Eric - is Ruby, played by Mimi Keene, a character who has taken special relevance in this last season.In addition to her diva attitude (under which she hides a vulnerable personality), the young woman has conquered the spectators for her stylz, and, curiously, one of her commented looks has a Spanish seal.
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The Asturian Celia Bernardo, better known by the name of her signature, Celia B, is behind several of the third season of Sex Education, including one of the most viral: the one that Ruby carries to go to her appointmentdouble in the bowling alley.The original and striking dress that the character chooses for this occasion not only manages to generate comments within the small screen (Eric does not hesitate to praise it), but also outside of it, and is that it is part of the images with which it has been promotedThe series, so its visibility has been even greater.We met with the designer in the center of Madrid to discover her new collection and that the fascinating journey that has lived until we sneak into one of the most viewed series of the moment tells us firsthand.
-Cut us a little about Celia B: How was the brand born? The brand was born in 2012 when I was living in Shanghai, I went there for work, I worked in Fast Fashion but I had been clear that I wanted to do something more personal and translatemy values and my aesthetics in something more concrete.After taking a year in China and having my contact network and having known suppliers and people who could help me I thought it was the ideal place.I started designing the collections in the Asian market, in Tokyo, in the Shanghai Fashion Week, and then I went to American fashion, I met one of the Operandi fashion buyers, who loved the collection, and thus I managed to distribute in the United States, that today is our main market.
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-Then you think it was easier to create the brand in Asia than if you had started in Spain? I think so, because it was just after the crisis and there was a tremendous economic flowering.In fact, it was very fast, in Asia everything suddenly exploded and I found an audience wanting to listen to new proposals and consume new products and that gave me an impulse that would have cost me more here.What I see with the people who launch their brands from Spain is that it has to compete with very low prices and it is very difficult when you want to make a handmade product in such small amounts.Fortunately there were people with a higher economic level that I was consuming fashion.
-And perhaps it is a market that dares more at the time of dressing, there the truth is that people are superxperimental.They are now on a more techno and avant -garde side, but at that time they loved the issue of colors and experimenting with bohemian prints like mine, it hit the aesthetics that took.
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-Tus designs are characterized precisely by these powerful prints, vibrant colors and cheerful aesthetics.Do you think that now we ever need this type of looks that shout optimism? Yes, totally.Well, I have always believed in the necessary of this type of fashion and communicating joy and optimism through how you dress, but just clear, after a very hard year of sadness, confinement, not wanting to fix you ... you see powerthat has the planting a colorful color dress and some monkey shoes, which lifts your spirits.In fact, the brand has experienced brutal growth since the pandemic, at first it was hard because it could not deliver the orders on time when China closed, and later closed the United States.We were very afraid but it is true that this collection that cost so much but we ended up sending was sold phenomenal and from there we have been growing exponentially.
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- You have dressed Ruby (Mimi Keene), one of the last season of Sex Education.How do your designs arrive at one of the most successful series of the moment? Seeing the second season of the series, which I love, I said 'Jolín is that I have to be here', because it seemed to me that I hit the aesthetics a lot, thenI informed who the stylist was -a day -and I wrote and immediately replied that he loved and that we would be in contact.Months later they contacted me from the producer and bought 10 dresses for the series and imagine the emotion.I had to wait two years to see it, I didn't know what were going to come out.It was a surprise when I see the promotional photo of the series, which Ruby comes out with the dress, which has a very leading role this season and the look is seen a lot.The truth that much pride.
- When the dresses bought you, did you know what character they were? No, in fact, it was super secret, total intrigue.Then when the pink fittings sent me a photo and I could see that they were Ruby (Mimi Keene) and Emily (Rakhee Thakrar) but it was totally confidential and it was very much in the end.They also put one to Olivia (Simone Ashley), but in the end he did not come out because in the end they cut the scene in postproduction.
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- What real impact has this appearance assumed?Have you noticed it at the sales level? I would not know how to tell you if it is exactly because of that, because Ruby's dress is not on sale (it is from a past collection).We did a score to see if we put it again and we did not seem to have a reception difference with respect to other designs.Yes, it is true that the brand is growing a lot, especially the United Kingdom, which we have been campaigning for communication since March of last year.It is a bit difficult to know the reason, it just coincides with the launch of the winter collection that is liking a lot, but well, at the level of networks and media we have noticed a lot.
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- Imagine, in what other series would you like your designs to appear? I would love in MRS.America or Euphoria, or in some Almodóvar movie, of course.I like series and movies that have a peculiar aesthetic universe, colorful ... I conceive of fashion as something very global, an artistic discipline that encompasses many things, my project is something very personal and seeing it as part of a production where both aesthetics are takenAnd I would love music.
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