- Estela López
The exclusive use license for footwear of the Titto Bluni fashion brand is offered to the highest bidder.And it has come out at auction as part of the bankrupt.
With an output price of 6.000 euros, the interested parties have until October 25 to present a bid at the digital auction organized by the Entity specialized in sales and liquidations of IAGAUCTION assets, as the electoral election has proven.
The license includes the right to market men's, woman and child footwear under the Titto Bluni brand, born in the late 80s and diversified from fashion to accessories and perfumery.The right to use graphic elements such as logos is also included.
In the case of footwear, Tino González took the Titto Bluni license in 2015, within his plan to overcome the creditors contest and grow again.The plans were very ambitious and, the then general director of Tino González, Enrique Morales, explained fashionable.It is: "The acquisition of this license responds to a higher positioning strategy that allows us to access new channels such as multi -brand or department stores, as well as start exporting product to the international market".
But the chain of low -cost accessories, which had competitors like Marypaz and Merkal, did not achieve its goal, and has been in the process of liquidation for more than a year in a court in Madrid.
The auction of this license, in fact, is the last asset that remains to be sold, and the bankruptcy administrator hopes to get it, at least, more than double the departure price for the bid.
The decline of Tino González began in the economic crisis prior to that of the Coronavirus, and presented creditors contest in 2013.It managed to overcome it in 2017, but the operational limitations required to address the commitments of the creditors plan ended up strangling the liquidity.
With the impossibility of obtaining a new financing, in 2019 it undertook the search for an investor that allowed to inject new resources and avoid closing, but the initiative to find a buyer did not bear fruit, and in February 2020, the BORM published the entry into liquidation of TinoGonzález, born in the 80s and that in 2019 had billed just over 20 million euros, half that in 2012, his best year.
