It is impossible for your name not to ring a bell.
Dulceida is probably one of the best known people among young people from Generation Z (1994 to 2010) onwards. In fact, they are the bulk of the almost 3 million followers she has on Instagram and the 2 million subscribers on YouTube.
Aida Domenech, the name that hides behind her pseudonym, was born in Badalona in 1989 and, at 31 years old, she has the honor of having been one of the first Spanish influencers.
The Catalan woman explains in the multiple interviews that she has granted that her passion for fashion comes from when she was very little and that this was what pushed her to open a blog in 2009 under the name by which she it is known today.
Thanks to this space, Domenech was able to turn her hobby into her job and, over the years, she began to combine it with a YouTube channel. She there she continued talking about style and added other themes such as travel or challenges.
From the videos she went to Instagram, the social network where she shows her daily life and that ended up consecrating her success.
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This social network allowed her to establish contacts with different brands worldwide —such as Dior or Primark— which resulted in paid collaborations, one of the main sources of income for the influencer.
According to some media, her rate could be around 6,000 euros per post, although others raise it to 8,000 euros. She has never wanted to talk about these figures, but she has stated that she is not a millionaire and that people would be surprised if they saw her account because she has invested a lot of capital in her company.
And it is that Dulceida is not only a blogger, youtuber or instagramer, she is also a successful businesswoman.
Domenech is the sole administrator of Dulce Week End SL, a company established in June 2016 dedicated to recreational and entertainment activities, under which she manages 3 of its pillars, as Vanitatis points out.
Specifically, it is made up of: DulceidaShop, an online clothing store; Dulceweekend, a fashion and music festival held in Barcelona; and In Management, a representation agency with which she manages her advertising activity, as well as that of other influencers.
However, this is not the only thing that the businesswoman has focused on, that she has just founded her own awards together with one of the most relevant promoters and has participated in series or television programs. This is the life of Dulceida:
Dulceida is actually Aida Domenech, born in Badalona on October 23, 1989, a Spanish blogger, youtuber and influencer.
Source: Readings.
The Catalan was one of the pioneers in her profession, where she started in 2009 with the opening of a blog as a hobby under the same pseudonym. She ended up becoming her full-time job.
Source: Dulceida.com
She went from the blog to YouTube, where she opened a channel that currently has more than 2 million subscribers. In it, he uploads varied content about fashion, trips, challenges...
Source: 20 minutes.
She cemented her fame on Instagram, where her profile has nearly 3 million followers (which she refers to as "gorgeous and gorgeous"), follows over 950 people, and has nearly 8,500 posts.
Source: Dulceida's Instagram.
According to herself, 80% of her content on this social network is unpaid. There are media that claim that she charges up to 8,000 euros per post.
Source: Cosmopolitan.
Travel is one of the passions of the businesswoman, whose photos star in both her Instagram profile and YouTube videos, with destinations such as the Maldives, Hawaii or Cancun.
Source: Youtube.
A night in one of the hotels where she stayed in the Maldives exceeds 400 euros, although, in this case, her stay was the result of a collaboration with Passporter and Maldives Tourism.
Youtube - Dulceida
Source: Booking.
And a boat similar to the one that she rented from her representation agency during this summer is estimated at 2,100 euros per day during the high season.
Source: IBZ Yacht Services.
The influencer is an ambassador or regularly collaborates with many brands worldwide, both fashion (such as Dior or Tezenis), jewelry (Tous or Cluse), food (Coca-Cola or Codorniu) or beauty (GHD or Cacharel ).
Source: Information, InStyle, Dulceida.com.
For example, a Dior bag similar to the one she is carrying in this image costs almost 4,000 euros...
Source: Dior.
... and the dress in one of her last photos, by Charo Ruiz Ibiza, is worth 369 euros.
Source: Charo Ruiz.
Collections under her name have emerged from these collaborations, such as a makeup line with Sephora, jewelry with María Pascual, various types of shoes within Krack or clothing with Primark.
Source: Cosmopolitan, La Vanguardia, Elle.
The shadow palette with her name costs 32.99 euros; a pair of earrings 49 euros; the shoes from her latest collection are around 50 euros and a sequin jumpsuit from her series with the Irish clothing chain costs 30 euros.
Source: Sephora, Maria Pascual, Krack, Primark.
She even designed her own hamburger with the Californian chain Carl's Jr, which went on sale for about 11 euros.
Source: Elle, The Information.
In addition, she has 2 perfumes, Mucho amor by Dulceida (before 29.95 euros, now 12.95 euros) and You & Me (32 euros, now 9.95 euros), a book (18.95 euros) and the her own application.
Source: MujerHoy, La Vanguardia, Druni, Amazon.
Dulceida has been distinguished with different awards such as the Best Style Fashion Blog at the Berlin Fashion Week in 2014 or the Self-made Woman awarded by Cosmopolitan in 2019.
Source: Cosmopolitan.
A few days ago, Domenech announced that she will take a break from Instagram after a year in which she has suffered several blows to her private life. As she explained in a post, she hopes to return in September.
Source: The newspaper.
Beyond social networks, she is the sole administrator of Dulce Week End SL, a company established in June 2016 dedicated to recreational and entertainment activities under which she manages the 3 pillars on which she has based her success.
Source: Vanitatis.
The first of them is DulceidaShop, an online clothing store with all kinds of garments that follow the Catalan style. However, the brand's own Instagram hasn't published anything related to new clothes for almost a year and its website doesn't work.
Source: Trendencias, Instagram.
The clothes that she sold the influencer on the web that bears her name range from 22.95 euros for a dress to 49.99 euros for a bikini or 19.99 euros for a t-shirt.
Source: Instagram Dulceidashop.
The second pillar is Dulceweekend, a fashion and music festival that has held several editions in Barcelona with artists such as Carlos Sadness or La Pegatina, as well as brands such as Levi's or Adidas.
Source: The Vanguard.
Some media outlets point out that each brand must pay 5,000 euros to put up its stand at the festival and, given that there were around 30 in one of the last editions, they estimate the income obtained through this means at 150,000 euros, to which other like those from foodtrucks...
Source: The Information.
... or the tickets sold, which start at 14 euros for one day (or a payment of 20 euros for the 2 days that the event lasts). In 2018 around 12,000 people were expected, which would translate into more than 200,000 euros.
Source: The Information.
From them it would be necessary to deduct the expenses, both for the performances and for the attendance of a multitude of influencers who are friends of the Badalona one, such as Laura Escanes or Los Javis.
Source: The Information.
Finally, there is In Management Agency, "the jewel in the crown", Aida Domènech's representation agency through which she manages her advertising activity, as well as that of other influencers, including her brother, Alex Domenech, or his wife, Alba Paul.
Source: Vanitatis.
Her mother, Anna Pascual, acts as proxy and is one of the fundamental pillars, both in the life and business of the businesswoman.
Source: Vanitatis.
Dulceida has also made the leap to television, visiting the set of programs such as El Hormiguero, being one of the first influencers to do so, Zapeando or Chester, among others.
Source: Antenna 3.
In fact, she even had her own space, Quiero Ser, presented by Sara Carbonero, where she played the role of jury together with Madame de Rosa and Cristo Báñez.
Mediaset
Source: Divinity.
The influencer has also participated as an actress in El Internado: Las Cumbres (Amazon Prime) with a small cameo, as well as in Paquita Salas, playing herself...
Source: The World.
... and she has been present at important events such as the latest editions of the Goya Awards or the 40 Music Awards.
Source: The Vanguard.
Recently, she has announced the creation of the Ídolo Awards together with The Music Republic, the promoter that manages festivals as important as the Arenal Sound, with which she wants to recognize the work of digital creators. They will take place on January 26, 2022 in Madrid.
Source: The Last.
Although she has never revealed how much her assets amount to, she has specified that she is not a millionaire and that people would be surprised if she knew how much she has in the account: "I have a company in which I have invested a lot" .
Source: The World.
