Cádiz's trade increases its crisis returning to the toughest stages of the 90s.At the opening next week of the cheap fashion giant Primark in San Fernando, in union with all the inditex brands that left the capital to reopen in the island shopping center, the unexpected closure of the store thatSpringfield has been in Columela for years.
This street, the gold mile of the city's trade, once again suffers a new slut after the march of several of the reference textile stores that served as a locomotive for the rest of the sector.
All this is reached after a Christmas campaign that has not met sales expectations in the city, as recognized by the businessmen themselves, while there are no short -term expectations, quite the opposite, for the arrival of signatures that may suppose aAttraction for the client from outside the city that, after all, is that he allows the entire Cadiz trade to float.
The opening of small stores, by the hand of Cadiz entrepreneurs, is not enough to cover the hole that has left Zara's departure, Massi Dutti, Springfield...You want or not, trade needs the pull of these firms to, in turn, complement the offer with premises managed by the Cadiz themselves.
If we are clear as a city that trade must be one of the essential legs of our economy, it is clear that we must support it with all our forces.Not only go to it to make our purchases, which in any case implies by the sector to have a broad supply that meets the demand of the clientele, but to raise campaigns to promote it beyond cutting.And here the public administrations play an essential role, especially the City Council, and the merchant associations themselves.
It is also necessary to facilitate urban mobility, with well -urbanized pedestrian streets, with good lighting, with posters that report the sales areas;with the expansion of the most commercial streets, beyond traditional routes;with an improvement in accessibility through the slope to enhance public transport;with information on the occupation of parking (through informative panels at the city entrances) to take advantage of spaces little used such as spring parking.
It is necessary, although here the ethics of each owner, their gaditanism (because many are from this land) and its right to defend their economic interests, reduce the rental prices of the premises because in many cases (as it has happened with the store (as happened with the store (as happened with the store (as happened with the storefrom Sringfield de Columela, and as has happened with other premises on the same street), they cause the march of companies that work well but pay income that is still crazy.
It is essential to prepare a future plan, of the immediate future, that sets the offer that is offered today throughout the city, what businesses should be promoted to complete it as a true large shopping center where it can be found from clothes or shoe storeEven tie parts, decoration, books, toy stores...And sell this model together.
It is also essential.Personalized attention is not enough, although a seal of traditional trade is.We can already sell beyond our borders as a guarantee of business and we must take advantage of it.Here is, certainly, with the close support of the City Council.
The city should also take advantage of the effect called, the presence of the El Corte Inglés shopping center, which has settled in the city and reinforced in recent years with the presence of more than a thousand brands intextile, leisure, computer science, home...It is a way of attracting the client of other cities and, thus, retaining it to buy also in traditional trade.
