The eldest of the Kardashian sisters collaborates with the luxurious Italian firm in a new collection and has been photographed with an ex of Ariana Grande
07 Nov 2021 . Updated at 7:26 p.m.
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The ways of fashion are inscrutable. The following example demonstrates this quite clearly. Fendi team meeting. Headquarters of the firm, in Rome. Suddenly, all the women sitting around the boardroom table are silent, staring at their phones. Kim Jones, creative director of the firm, looks stunned at the scene. “They told me that they were waiting for the release of the new Skims collection. That's when I thought: let's do something together, "says Jones about how the idea of collaborating with the shapewear brand that Kim Kardashian founded in 2019 was born.
The Fendi x Skims collection, which goes on sale Tuesday and has its own website, unites the aesthetic codes of the respective brands to create a capsule wardrobe for the modern woman. Interestingly, it is based on sketches from an archive collection of the Italian luxury firm first presented by Karl Lagerfeld in 1979, which placed the focus on twisted tube tops, pop colors and tight girdles. A proposal that fits the type of garments made by the clothing brand of the media entrepreneur, known for the focus on the fit and shape of its pieces, to try to enhance the beauty of different female bodies.
"My Fendi tries to create something for each woman, each different shape, and that is also something at the heart of Skims," explains Jones before highlighting the values of his latest collaborator. "Kim Kardashian is doing a lot to celebrate inclusion, including her admirable work for social justice in America, and as a working woman with a family, she constantly strives to do the best she can."
