Estudiantes de La Plata lived a day of celebrations at the UNO stadium, with the social presentation of the club's sports brand “Ruge”. More than ten thousand spectators saw the new jerseys live.
With its own sports brand, Estudiantes took a new step in Argentine soccer."It is a necessity for the club. The big brands did not offer us interesting proposals due to economic problems and there we saw this idea as an opportunity. People have the the need to identify with the shirt”, explained the vice president of the club, Juan Sebastián Verón.
With the presence of the men's and women's first division squad together with athletes from all the club's amateur disciplines, RUGE set foot on UNO's playing field showing the shirt models and the entire line of training, pre-match and free time .
Then, President Martín Gorostegui spoke to those present and said: "RUGE is our brand, it is here to stay. This is a product of the work of many people. I thank my fellow Commissioner Martín Carbonari who led the project with a great work team."
“In the next stage, the sportswear line will be developed, and as the agreements with the brands that wear them today are finalized, RUGE will begin to put its stamp on the different disciplines of the club”, he anticipated.
In a note published by EFE, Martín Carbonari, the manager in charge of the project, had explained: "No offer really convinced us. Mateu Sports, which is a chain of sports venues in the city of La Plata, approached us the offer to face the development of an own brand and we found the proposal very convincing due to the state of the market".
"With this type of decision, the clubs gain brand image positioning. Having your own brand not only allows you to work on football but also on all the disciplines of the institution. And then, the business of sports clothing”, said the leader who thought that this initiative could be replicated by other clubs.
The main jacket is the traditional red and white striped with black piping on the neck and on the sleeves; while the alternative is white with two red stripes that go down vertically on the left side, similar to the one used in the second half at Old Trafford the night they became world champions against Manchester United, back in 1968.
Sunday night ended with a soccer game in which former players from different eras of the entity participated, such as Juan Ramón and Juan Sebastián Verón, Gabriel "Bambi" Flores, Marcos Angeleri, Pablo Quatrocchi, Juan Manuel Azconzábal, Leandro Desábato, Abel Herrera, José Daniel Ponce, Rubén Agüero, Luis Alberto Islas, Germán Re, Manuel Santos Aguilar, Iván Moreno and Fabianesi, Luis Ceferino Suárez, Mauricio Piersimone, Daniel Peinado, Gastón Córdoba, Leandro Benítez, Ezequiel Maggiolo and Gastón Fernández.
In addition, other glories of the club were present, such as Alberto Poletti, Carlos Pachamé, Hugo Gottardi, Juan Fernández, Alejandro Russo, Daniel Romeo, Carlos Pandolfi, Sergio Gurrieri, Claudio París and Horacio Rodríguez. Vélez was invited to the event, and he told with the presence of Claudio Husaín, Marcelo Gómez, Mariano Armentano, Fernando Pandolfi, Franco Razzotti, Daniel Cordone, Leandro Gracián, Cristian Bardaro, Daniel Cersósimo, Emiliano Dudar, Juan Pietravallo, Damián Escudero, Sebastián Domínguez, Roberto Nanni, Cristian Acevedo and Cecilio Galeano.
