This is a 'blockchain' company interested in linking to the Barca club
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FC Barcelona has received an offer from a company dedicated to the ‘blockchain’ to advertise in the sleeve.This is Polkadot, a company that seeks to enter interoperability between different block chains, allowing between them to exchange data and thus develop more powerful services and applications.That is, the exchange of data and cryptocurrencies between different owners without depending on a centralized ‘exchange’ company such as a traditional banking entity.
Club sources point out that this company has offered Barça to advertise in the sleeve of the first team's shirt, with the possibility of also expanding it in training clothes.These spaces have been previously occupied by Beko, which only continues in training garments.MD already advanced yesterday that Spotify wants to announce in the shirt as the main sponsor.This music company for 'streaming' wants to associate with Barça to reach the more than 400 million followers that the Barca club has on social networks.
Within the club there are voices that do not just see this type of brands of these sectors since many of them have ended up failing as was the case of Iqoniq or Ownix and others have been wrapped in some discrepancy or controversy as Digital Bitsor bitci.
Because one thing is to have partners of this category as collaborators and another to locate them in the shirt as the main sponsor because of the risk that means if the brand suffers a reputational problem.In fact, the National Securities Market Commission even warned Andrés Iniesta when he recently promoted a cryptocurrency brand in his social networks.It is not illegal but that according to the regulatory body implies risks to investors.
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