The last balances of the firm indicate that Pianno39 managed to close last year with a turnover of 5.3 million euros, after growing more than 20%.An evolution that Ros himself attributes to the rise of electronic commerce during the pandemic, which allowed him.000 meters.A transfer that has allowed you to incorporate new categories of products to your website.
Specifically, clothing and footwear that started, the firm now also sells home textile items, decoration, sport and even small appliances.A catalog that already includes 15.000 references and that, according to Ros, will firing this 2021 again its turnover to the surroundings of 7.5 or even 8 million euros, according to its forecasts.
In addition to this increase in the range of products it markets, Pianno39 also looks abroad to grow.Practically since its inception sells its products throughout the national and Portugal territory, but now it also wants to reinforce its presence in the Italian market and make the leap to the other side of the Atlantic, to the United States, where it considers that there is a very similar audience nichewho now buys its products in Spain.That is, women looking for fashion at a popular price.
Thus, after performing several tests, the firm's intention is to have the website available in this country completely adapted at the end of the year."With the transport contract that we have achieved and our popular prices, we can compete as if we were selling from there," says the entrepreneur.
On the other hand, Ros also continues with his project to develop his own clothes that, he says, will be the next step within its strategy.A strategy that also happens to launch a market place.That is, a page where other businesses or suppliers can sell their products, as is the case on Amazon and other similar sites.
As for the results, the firm won last year 141.000 euros, something less than the previous year for investment in its new facilities.
