Gabriel Hanfling, at 25, decided to start his own project he called Infinit.To do so he summoned his best friend, Javier Kruszel, and together they gave life to the brand in 1996 making the glasses in Javier's grandmother's house and then selling them to different optics.Infinit's imprint was to get his mote with a purely utilitarian product to turn it into a design piece.
Currently, 80% of Infinit lenses are manufactured in Argentina, in the own plant that the company has in Vicente López, and the remaining 20% is made in Korea.However, the idea is to concentrate all production in the country and for that they are investing in technology, supplies and matrice.
Despite the pandemic, the year 2021 has been positive for the brand, which already exceeded 12% sales of 2020 and hopes to exceed 10% more by 2022.
In addition, among their next plans aim to diversify by launching next year its own clothing brand that will include remerons, divers and pants.
"The idea is to make clothes closely linked to our style.It will be your own brand that we will make 100% in Argentina.We also want to move towards Real Estate.The correct partner still did not appear, but the idea is to be able to build Infinit buildings, with brand concepts, design, avant -garde and innovation.We want to make a great focus to give flight to the most valuable we have, which is the brand, "says the businessman.
Gabiel Hanfling y su amigo y socio Javier KruszelThe beginnings of the company
The first contact Gabiel had with the glasses of the glasses went to his eight years of age, when his father, owner of an optics in the Buenos Aires neighborhood of Villa Crespo, began to take him to the premises at the exit of the school.There Gabriel spent hours between machines, frames and crystals watching how his dad attended to the clients, and already as a teenager began to help as a cadet and then gradually learning the trade.
"I wanted to work the glasses as something of the clothing, because they are in the most watched part of the body.I saw that people had 10 or 15 pairs of shoes in the wardrobe and for the glasses they had only one in black color that had to serve everything.I saw an opportunity there, because it seemed to me that it could not be so, ”says Gabriel.
While working in family perspective, Gabriel realized that he did not only make good glasses, but also imported other aspects such as packaging, marketing and the idea of building brand.He decided to train as an advertising art director and soon began his own venture, with which he marketed in Argentina in international lenses brands among which were Tom Ford, Guess or Roberto Cavalli.
"After 2 or 3 years of building those signatures here in the country, one day, out of nowhere, they tell me that they were going to give the right of distribution to another person because I put more money.I frustrated myself a lot and promised to never work again in life for another brand, "he recalls in dialogue with iprofesional.
Today, 25 years later, Infinit produces 50.000 annual lens pairs and is one of the most recognized national glasses brand.In addition, they are doing a strong job with Mercado Libre, where they will soon have their official stores in Chile, Brazil and Mexico.
"The online store is very important in Argentina because it reaches the whole country.In recent times we changed our business paradigm and today 95% of our sales come from e-commerce.We even have a virtual tester on our Instagram so that customers can see how the glasses have left, "says Hanfling.
Te puede interesarRentals, red alive: October started with another explosive increase and claims grow to change the law
For Gabriel, the key to success was always the construction of an identity."It has to do with the locality, with something very Taylor Made where we combine the technical of optics with fashion and aesthetics," he adds.
relacionadoslocalinfinitlentestarifaslan
