FashionJust arrived in Mexico, Janavi, the prestigious Indian brand brings us the luxury of traditional craftsmanship, the quality of cashmere and a thousand ways to wear it
By Jose Forteza
Janavi... Its name alludes to the Ganges river and the challenge to the limits, it is also a metaphor for myths and traditions that see the waters descend from the sky... Now in Mexico, it is a brand founded in India, which has meaning a creative space for artisans and designers, experts in working magic on cashmere. Its pioneer and manager is Jyotika Jhalani, the brand name: Janavi.
The Crafting Tradition in IndiaProfessional artisans, especially those in the Kashmir area and Uttar Pradesh, have achieved legendary stature for their mastery of crafting shawls, garments, rugs and brocades of refined taste and the most careful finish. Jyotika Jhalani and his brand have directed their attention and made it their job to empower this community of artisans, adding designers to their efforts, who embroider directly on cashmere and create true works of art.
21 years after launching the project, Janavi groups more than 400 people who work to produce the proposals offered in 200 of the most influential multi-brand retailers in the world, in addition to its flagship stores in New Delhi and Jaipur . His motto is to achieve the perfect balance between tradition and contemporaneity, which results in versatile, exquisite, top-quality and timeless garments.
What sets Janavi apart
Janavi is a benchmark when it comes to designs made with 100% pure cashmere in a unique way. As they make clear in their presentation, what they produce is the result of a journey that consists "in creating a particular world of luxury, beyond the product."
Knitted from pure cashmere, each Janavi creation brings to life the human spirit and craftsmanship that is shared with the world.
@Jason @theallinpod @Yung_Spielburg Belfast please .... @BelfastChamber @Belfast_Renewed @SimonHamilton we are a to… https://t.co/2Oifqbhn27
— Alan Jones Sat Jan 30 21:24:51 +0000 2021
Her pieces are hand-embroidered in an intense and lively color palette, which is also inspired by Indian heritage, while validating a definition of luxury derived from meticulous attention to detail. Janavi's renowned atelier has created shawls and scarves for some of the best luxury fashion houses around the world.
In addition to the women's and men's clothing lines, with the distinctive use of silk threads, sequins and beads on the Chantilly lace edges and the finest crystal embellishments, the Janavi universe has expanded into a Home line and Baby.
How to wear Janavi shawls, pashminas and scarvesWith a Janavi shawl you can elevate an outfit to the point of being able to replace an evening blazer with it. The secret is in its versatility and the alternatives to use it. The most classic way is over the shoulders with the ends flowing over the arms. This is a resource to highlight the style, cover or uncover ourselves as the weather changes... and a little trick to stylize the arms if we are interested in doing so.
You can also choose to wear it casually over the head, pulling the ends back and circling the neck in a loop. This gives an air of distinction and almost mysticism when it comes to the narrative contained in Janavi's shawls.
If you let the shawl fall from your head more loosely, across your chest and towards your shoulders, it's perfect for pinning in the center. If it's a vintage brooch, much better.
Carrying it over the shoulders, crossing one of the long ends in front of the neckline and over the opposite shoulder is another alternative.
In any case, the good news is that Janavi is already in Mexico, and we have access to all their products on the e-commerce site http://www.janaviindia.com/
