How should professional gamers dress?

Best of all, players are acclaimed as they are in other professional sports.More than 13 million people follow the Ninja professional players on Instagram.Recurringly, he makes direct on the social network with Twitch and sometimes he even does with Drake, who is co-proprietary of a team of eSports.

With a fans club so big, rabid and prepared, it is not a rare that Champion is trying to make investments in electronic sports.And it is not the only one: K-SWISS has already launched a shoe in collaboration with the Immortals Organization.In addition, a high performance shoe is being developed specifically for electronic sports players.Nike recently announced plans to make t -shirts for League of Legends teams, after Puma and Adidas signed agreements with electronic sports squads.What these firms intend to do is generate a link between the teams of these electronic sports and sportswear companies.And how do clothing brands respond when one of the world's most popular sports barely asks their best athletes to do more than move their thumbs?

"I have to admit that this phenomenon surprises me, since we are talking about creating a great performance shoe for an electronic sports player who exercises its sitting function," explains Patrick Buchanan, K-Swiss Global Marketing Director."We are in an unknown territory", complete.And it is that the K-Swiss and Buchanan brands are in the process of developing a shoe with folding heels (exact, such as Gucci Moccasins), because players like to wear and take off their shoes during the game.They also have an opening to allow the air to flow through the shoe and so that their feet can perspire.These are some of the requests made by the members of the Immortals team that K-Swiss will access because the brand wants the players to be happy and feel like professional athletes.

Of course, there are obstacles to overcome.When Michael Jordan took off from the free throw line, Nike was prepared to attribute part of the success of that additional rebound.It is more complicated to achieve the same success with a shoe designed to help someone sit more comfortably in a chair."The reason why people believe that high performance sports for tennis players or basketball footwear works is because there are real athletes that use them and say: 'Hey, this is my favorite footwear when I work.'.We seek to do the same, "explains Buchanan."We will have real eSports players using the shoes and demonstrating that they will really help you play better.".