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Marking the difference between men is complicated, but not impossible. In terms of fashion, there are more and more types of clothing for them, shirts of different colors, formats, cuts, pants... Now in summer, there are many who want to be as comfortable as possible and what better than some t-shirts that define you , that show your personality and that make you be the most original of the group.
This summer we will be able to enjoy some spectacular t-shirts, since Unilever, through its Frigo ice cream division, and ZARA have collaborated to launch a capsule collection of men's t-shirts designed and inspired by the most emblematic and beloved brands by the consumer, Cornetto, Calippo and Walls, with the emblematic heart of Frigo.
In this way, many will be able to 'dress up' with their favorite ice creams, in addition to tasting them... the perfect plan to take a walk on the beach during sunset with one of these t-shirts and with an ice cream in hand.
The alliance between both companies allows the license of the image and commercial name of the Cornetto brand, Calippo and the emblematic heart of the Frigo brand, for use in the world of fashion, a way of continuing to be close to the consumer in new formats and from new channels.
Three different models printed with the graphics of the mentioned brands, with a round neckline and short sleeves, 100% cotton and with a print detail on the front, which are now available in the ZARA online store and also in its stores. physical stores in a large part of European countries.
It should be remembered that this is not Frigo's first collaboration and foray into the world of fashion, since it was precisely in Spain that a project was carried out by Lefties that was very well received by its consumers.
[More information: 'In the Barbie world': Bubblegum pink dyes the most summery 'looks' with fun]
