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Elephant World Day is celebrated every August 12 to raise awareness about the delicate situation of these large mammals, whose population has decreased more than 60% in the last 50 years.
Particularly, this year the elephants of the African savannah have been officially included in the "end of extinction" list, a higher step in the red list of threatened species of the International Union for the Conservation of Nature (IUCN),And a step closer to extinction.African forest elephants are also critical, since the number of these elephants has been reduced by more than 86% in a period of about 30 years according to UICN.The time to help elephants is now.
We talked to the Spanish fashion brand Trendspplant whose animal chosen for the logo was the elephant, since it adds all the values and principles that the teaching and its products try: robustness, nomadism, fidelity and longevity.
The elephant is the official Trendsplant logo.RRSS
Luis Guillén, at the head of the Trendsplant operation, explains: "When celebrating the tenth anniversary of Trendsplant we decided that to change the mentality of many people we must preach with the example.We join the 1% For The Planet organization, and all the companies and individuals who want to adhere commit to donating 1% of sales to organizations and individuals dedicated to helping to improve the planet.Yes, you have read well, 1% of sales, not the benefits.From that moment on, Trendsplant donates 1% of its turnover to associations, companies and individuals who allocate their time to improve the planet ".
Miguel García, creative director of Trendspplant, says "Our idea was to divide the investment into two.On the one hand, help elephants with the Wild Tomorrow Fund, and, on the other, help clean and improve the beaches, rivers and mountains that have seen us grow ".
The firm is aware of the danger of elephants, which is its emblem.RRSS
The co -founder and Operations Director of Wild Tomorrow Fund, Wendy Hapgood, explains that: "The support of Trendsplant is very necessary on the ground in South Africa to help us protect, restore and regenerate the habitat of elephants and other threatened species.We are proud to associate with Trendsplant and 1% for the Planet, and thus get support from Spain directly to elephants and other threatened species from southern Africa ".And he adds: "To protect wildlife, including beloved elephants, extinction, we must save, restore and reconnect their habitat.Elephants need safe wild spaces to survive and prosper.The Trendsplant donation to Wild Tomorrow Fund in 2021 has allowed the purchase of two acres of land in its Wildlife Ukuwela reserve in South Africa, while supporting the salaries of the ranger team that works daily to patrol and protect the life ofAnimals in freedom of poaching ".
The wildlife reserve just created by Wild Tomorrow Fund is found in one of the 36 critical biodiversity points recognized in the world.Acting as a wildlife runner, the reserve connects with the largest estuary system in Africa, restores migration routes and increases genetic diversity, climate resilience and the recovery of the population of many species of animals and plants,including elephants in danger of extinction.
To celebrate with its customers the World Elephant Day in Trendsplant will make several draws with a total of 2 through their Instagram.200 euros, a lot of 1.000 euros in garments with the elephant logo and 12 more raffles throughout the day of 100 euros to spend on clothing and accessories, while hung up Rambo videos and some more elephants of the Wild Tomorrow Fund reserve to raise awareness about the danger of extinctionthat stalks on these mammals.
[More information: Do you have a traveling soul?Discover the collection of jewels that identifies you most]
