Glovo ha anunciado un acuerdo conC&A para extender las entregas ultrarrápidas al sector de la moda en España y Portugal.In this way, Glovo users will be able to buy and receive the products of the clothing firm in the selected cities, where and when they want, within 30 minutes.
The delivery of the products of the fashion firm through Glovo will be available in 13 cities with service from 16 stores, ten of them in Spain (Madrid, Malaga, Seville, Valencia, Zaragoza, Barcelona, Mataró and Palma de Mallorca) andThe other six in Portugal.Entre las 500 referencias de C&A que serán accesibles a través de este servicio se encuentran moda y complementos para mujer, niño/a y hombre, como camisetas, cárdigans, pantalones, leggins, jerséis, denim, polos, bermudas, pijamas, ropa interior; así como bodys o multipacks combinables para los más pequeños, entre otros.
A new step in the evolution of Glovo
Thus, Glovo continues to expand its multicategory offer. Tal y como ha explicado en un comunicado, tras consolidarse en el sector de comida a domicilio, la compañía «quiere que los usuarios encuentren en Glovo todo aquello que buscan: electrónica, perfumería, belleza, regalos o papelería y, desde ahora, las prendas de moda más demandadas del grupo C&A».
Para Diego Nouet Delgado, director general de Glovo en Iberia, “Esta alianza estratégica con C&A supone un hito para la compañía, que lleva ahora las entregas ultrarápidas al sector de la moda.We have already got used to buying almost any product online, but we also want to have the option to buy it and be able to receive it in a few minutes at home ”.
Por su parte, este acuerdo permite a C&A consolidar su estrategia omnicanal, mejorar la experiencia del cliente y potenciar las ventas a través de diversos canales. El director general de C&A para España y Portugal, Domingos Esteves, afirma: “Para C&A este acuerdo es un importante avance en nuestra estrategia de ofrecer a los clientes diferentes canales para hacer sus compras, con el valor añadido de que ahora podrán recibir y disfrutar de su pedido en cuestión de minutos.Fashion is also a priority for many people and that is why we must attend to it as such.Glovo is a company with which we share the goal of always looking for options for a quick and simple purchase experience ”.
A new extension of the Q-Commerce
This new Glovo agreement is part of the Quick Commerce growth and innovation commitment, promoting alliances with chains of both retail, distribution, food and local shops in order to provide customers with a complete multicategory offer, such as supermarket products,electronics, toys, beauty, fashion etc..The Quick Commerce or Q-Commerce division of Glovo began last year with a model that is based on using its Dark Stores network as logistics centers near the client and that allow deliveries in less than 30 minutes.
In this process, just a week ago Glovo announced an agreement to acquire Lola Market and Mercadão, both on -demand delivery platforms in Spain and Portugal that each with more than 30 partners in both countries in both countries.After the acquisition of Lola Market and Mercadão, Glovo plans to reach a volume of transactions of 300 million euros at the end of this year, and exceed 1.000 million around 2022.Both Lola Market and Mercadão, who have similar business models, will keep their brands and operate independently of Glovo, according to the statement.
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