Between seams.This is how I spend 8 hours of my week thanks to the opportunity that Nanos' team has given me (www.Nanos.is) to collaborate with them in strengthening their digital marketing strategy.I spend it as a dwarf discovering a magical world that has simply gone a way of coverMore than 60 years ago the kings and princesses of the house (figuratively and also literally).
I can't take one of my first essential memories out of my head, seeing my mother with a wooden rule larger than me and a pink chalk, marking clothing for cutting at the table of our kitchen.I remember watching it dumbfounded and admiring its ability to see a future pants from an frayed retal while throwing strokes on a plane, with the pulse firmer than a neurosurgeon, being the best architect, eyeliner and engineer in the world and also, my mother.
Actually, she, like thousands of Galician women born in the postwararound.This was how between 70 and 90 Galicia a name was made in the complex world of dress, thanks to several generations formed in the art of preparation and also thanks to a set of visionary designers that marked the trends of a society that eachOnce he gave more importance to his clothing, with names such as Adolfo Domínguez, Purification García, Roberto Verino or other clearly Galician surnames that under the pseudonym of brands such as Montoto or Nanos himself wore the savoir faire of the Galician sewing to the whole world.
The arrival of the transition and educational democratization offered the possibility of many more families to ambition.Being a seamstress then went from being a work way out to be considered one of the few outings for those who could not, wanted or knew how to learn from memory books with low practical application but the promise of a decent salary with more mental effort than physical.That change of social paradigm was the first prick on the side that the promising Galician textile sector received, condemning its future existence to the retirement age of the existing seamstress guild.
Globalization came then and with it, under the promise of being able to compete around the world in a simple way, we did not realize that others could also compete with us and even win.It was the second severe stab for the Galician textile.Mass industrialization and rapid growth in a global market became a need for survival that, although giants such as the Inditex Group or Lonia Textile Society raised, sank ships with Galician accent as caramel or more recently Pili Carrera.
The arrival of COVID-19, put in the ICU a commercial system built on physical stores and shopping centers and that it did not have just believed that digitalization had arrived more than 10 years ago.The quarantines and health measures annulled social moments and events and, for almost a year, customers only need pajamas to hibernate until the arrival of the long -awaited vaccines.
According to Dipcom Corporate, in two0two0 the billing of Galician textile companies fell 35 % and the pandemic will cause the closure of between two0 and two5 % of the businesses of a sector that, according to Cointega (textile cluster fashion of Galicia), invoiced inyear 1 to.C.(Before Covid) 18.753 million euros and employed almost 49.000 people in our community.
It could be the definitive lunge to a clearly strategic sector for our region and in which, in spiteInternational textile market.Many things are needed to do so, perhaps the most important is to thread the needle of leadership, decision and political and sectoral alignment to draw a long -term strategy on which to recover and continue building a more global and more profitable sector;But we also need to meet these 3 fundamental pillars:
My mother -in -law will retire soon, after almost 50 years giving the pedal of the Singer and embroidering stitches of all kinds.Even proud of her professional career (not as much as we of her), I am sure she would not like any of her grandchildren to continue her wake.This cannot happen, we have to value design, pattern and sewing such as the art of dressing moments and economically rewarding it at that artistic level.Let's build a textile museum of true international relevance, at the height of those we have for the Naval or other Fine Arts, which makes us proud of our roots and drives talent from our cultural heritage.Let's encourage equality in a sector in which, as in the kitchen, the role of women has long been limited to the needle and being a man and sewing seemed incompatible.
We continue to maintain proper names as relevant and admired in the fashion world as that of Brigantino Jorge Vázquez, who compatibles his personal brand with the creative direction of the mythical belonging, but we need to boost and conserve new artists such as the Coruña Isaac Castelo, withoutdoubt a design prodigy.With just 18 years, Isaac has gone to Paris, cradle of sewing to develop its Caasi willBeyonce daughters).Let us offer possibilities for a favorable return to your land and develop all its innate value more what you learned in your international journey from Galicia, to dress the world.
We have entrepreneurship initiatives as relevant as Insertega, dedicated to the recycling of textile fibers or also the octopus (www.the octopus.es), who designs clothing for men, fresh and innovative.Let us encourage and strengthen textile entrepreneurship with a project accelerator and a specialized technological center, as we have in other strategic sectors, to quickly develop a true ecosystem of companies and services in our territory.
In an industrial world in which we have the luck of being neighbors of clearly consolidated companies and thanks to those who, for example, millions of people around the world know “arteixo” through a label, there is still a market space forSMEs competing in the League of Difference, Detail and Textile Crafts.Let us also offer them an adequate environment of impulse and promotion through logistics optimization, the lever of digitalization and efficient innovation.
The automotive is important, tourism is important, food is important and it is important to conserve and economically boost all this but, please, let's not forget the opportunity that the textile sector still offers us, fabric from infinite stitches of ourmothers and grandmothers and the future that we could sew among all for Galicia.
Author's note: To my mothers (the first and the second) with pride and thanks for everything they have taught me.
