Adidas is a German brand created in 1949 that knew how to establish itself as one of the most important in the world and is constantly launching new products that revolutionize and improve the way in which professional athletes take advantage of their skills. In addition to the fact that in relation to their design and their incorporation of aesthetic trends, they have set a true trend and a unique identity.
But there are many more reasons why Adidas was able to establish itself as one of the leading clothing companies worldwide and in all fields of development, both in sportswear and urban clothing. Just as they also market their products in much of the world and in almost all countries.
Therefore, if you want to know more about Adidas Chile and about the history of this brand, then we will provide you with some really curious facts that will help you better understand how this great company was built. And we will also recommend some tips to get good prices in relation to the clothing of the new seasons and in the outlet.
Its affordable price, one of the main advantages of this brand
Although this brand is not the cheapest on the market, in its quality-price ratio, they really do very well. Apart from the fact that their products offer really good durability, so they will be able to do intensive use, even in high-impact sports, without fear of having to change their clothing in the middle of a practice due to unexpected damage.
But, in addition, they can find very convenient exclusive opportunities to buy products like Adidas shoes at very low and convenient prices. One of these opportunities, for example, could be Cyber Chile, in which the country's large stores, together with the most important brands, offer excellent quality products at very low prices.
The origin of Adidas, a fight between two brothers
Brothers Adolph and Rudolph Dassler founded a shoe company that was very successful during Nazi Germany, to the point that they were the ones who fitted Jesse Owens, the great athlete and Olympic medalist. However, with some inconvenience they had and due to some arguments they never got over, they fell out irreconcilably.
Adolph, who was nicknamed Adi, decided to form his own company, Adidas (from the union of the first two syllables of his first name and his last name). On his part, his brother did not want to be left behind and he also founded his own company, Ruda, which later changed his name to Puma.
It is for this reason that these two German companies have had this rivalry since their beginnings, because their origins were somewhat hectic. At present, they continue to be great sports and urban clothing brands, each with a marked characteristic style.
Adidas and its important impact in the artistic world
Apart from its well-known representatives in the world of sports, Adidas also managed to make a name for itself in the artistic world and among users of urban clothing. This leap was made in 1969, with the creation of the Superstar model of the Adidas Originals series, which was initially intended to be a basketball shoe.
Then, with the growth in popularity and with young people trying to wear the same shoes as their idols, such as Los Angeles Lakers center Kareem Abdul-Jabbar, these shoes became one of the best-selling models. Its popularity reached such a point that almost 70% of NBA players wore this model of shoes.
But their real golden age came in the 1980s, when hip-hop groups and rappers began to take them as an icon of their rebellious, rebellious identity. Just as new groups of alternative artists emerged, such as the B-Boys, who stood out in urban dance.
In addition, another important advantage of the Superstar is that they were Adidas shoes for women and also for men, because their design made them very versatile. As well as its sober colors and well-defined lines allow it to be combined with practically any item of clothing, both sporty and more relaxed.
The development of alternative apparel
Another field in which Adidas excels, in line with the point we mentioned above, is also the development of alternative apparel. Some of the products that are most popular among users are the following:
As well as Adidas men's shoes that are used for specific areas, such as all soccer apparel, which raises millions of dollars every year, are also very relevant. A clear example of the relevance of this brand are its representatives, among whom is the best footballer in the world, Lionel Messi.
Growth prospects for the company
Adidas stands out for its spirit of innovation and constant improvement of its products. In addition to incorporating the latest technology to care for athletes and to make clothing much lighter, more comfortable and more resistant.
Undoubtedly, these objectives will be maintained over time, and there are plans to develop better products. But there are also other aspects that are becoming more relevant, such as waste production and climate impact.
It is for this reason that Adidas also made the commitment to develop new top-quality clothing with recyclable materials and less polluting production processes. In this way, they are helping to make their products more ecological and cause less impact on the environment.
Therefore, in conclusion, this is a company that still has a lot to give, in addition to its traditional products that are of excellent quality. So, if you are looking for durable clothing or footwear with high performance features, Adidas is the most recommended option for you.
