Salter founded Authentic Brands with his first brand, Tapout.From the beginning, the concept of the company was to create a lifestyle and entertainment conglomerate in which the mixture of brands would help generate synergies and all boost.Thus, the company focused on producing content and working with influencers to grow the brands that were adding to the portfolio.
The group has acquired firms that were bankrupt, such as Nine West and Aerotalel, furniture and jewelry store.
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The next step for the company is to open new offices out of New York.The first destinations are Los Angeles, Shanghai and Mexico.To Salter, having a presence in these cities helps to “smell” new opportunities for purchase, not only to sell to consumers without knowing them.Latin America is a very important region for Authentic Brands and within the region, the main point of interest is in Mexico."In my opinion it has incredible growth, it is where the influencers and the volume of sales are," says Salter.
