Students presented RUGE, their own clothing brand

The clothing line will dress the different teams and disciplines, and the shirts represent the history and values ​​of the Club.

The RUGE shirts that the Estudiantes de La Plata soccer teams will use during the 2022 season in which they will face three competitions, were presented this Sunday at the UNO stadium in the city of La Plata, in a special event that was attended by the whole Pincha family.

RUGE is its own sportswear brand, based on the DNA and values ​​of the club throughout history. It was presented in June 2021, by President Martín Gorostegui and Vice President 1st. Juan Sebastian Veron.

This brand will reach the general public with a line of sportswear, and which in turn has the license to develop the official clothing of the club. Over the next few months, RUGE will begin to dress the different disciplines of the club until it becomes the image of all the Pincha disciplines.

Once again at the forefront and following the path of growth, Estudiantes has an innovative project in RUGE. "It is our way of transforming everything we feel for our club into a garment. It includes us as a family, it includes our values, our way of seeing what sport and club life are," said President Martín Gorostegui.

For his part, Vice First Juan Sebastián Sebastián Verón, indicated that " RUGE speaks of our values, our sacrifice and overcoming. It shows everything that we have felt in our history, the effort to be able to achieve achievements, not only in sports but also in institution level.