Carlos Saúl Menem's Ferrari 348 TB is one of the icons of the 90s . The photo of him with his hand in his pocket and leaning on his brand new machine is already a classic. It is the coupé version of the model that the Italian automaker produced between 1989 and 1993.
But Menem did not buy it, but it was a gift from the businessman Massimo del Lago. This gift was not long in the garage of the man from La Rioja, much to his regret, since shortly after he was 'invited' to hand it over to the State for auction . The 'prancing horse' passed through several owners until it came into the hands of a winery that appealed to his creativity to take advantage of it .
The wine in tetra moves more than a third of the total consumption of the drink in the country. Among the best-selling brands are Toro, from Fecovita; Thermidor, from Grupo Peñaflor; and Uvita, from Bodega RPB. The competition is great and in the 90's a label decided to break all the schemes to sell more cartons.
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