Despite the fall suffered a few days ago, Instagram has become one of the social networks preferred by millennials (71% of its users are under 35 years old), with more than 500 million active accounts every day ineveryone and 1.000 million active accounts per month.That is, 20% of the world population.This has made companies around the world deploy their marketing strategies on the platform.In fact, according to Instagram itself, 90% of users follow at least one company account, which has made it an opportunity.To commemorate the 11th anniversary of this social network, which was born on October 6, 2010 from the hand of its creators Kevin Systrom and Mike Krieger, IEbs Business School, the Leader Digital Business School in Online Training, explains how Instagram explodes as channelsale of any business.
Descubre 8 consejos para explotar Instagram como canal de venta de cualquier negocio. Crear contenido atractivo o sumarse a los reels son algunas de ellas Clic para tuitearCrear contenido atractivo
The key to succeeding on Instagram is to stand out against the rest by offering attractive and value content for the target audience to capture your attention.To do this, we must analyze the company's objectives to decide what to show, have a defined brand identity and a lot of visual creativity.In addition, the images must be accompanied by a hook text that encourages to be shared.
Sumarse a los Reels
Reels is a tool within the platform that allows you to upload several clips up to 15 second video, with effects and filters.It gives free rein to creativity, since it allows you to record and stop the video and have its own statistics.In addition, it helps attract new audience and, if the content is visually attractive, it is possible to achieve virality and positioning in the “Explore” tab.
Utilizar Instagram Stories
According to data from the platform itself, 500 million accounts use Instagram Stories every day, and one third of the most viewed stories belong to companies, so making use of this functionality is very important to grow.Geolocation and mentions of collaborators, for example, will help have more visibility, as well as add gifs, music or stickers.
Estilo y estética definidos
Maintaining a consistent and differentiating style on Instagram is a key factor.Having a defined aesthetic makes your profile more attractive and interesting.To do this, it is advisable to establish the colors that will predominate in the profile, the composition of the photographs and filters that will be used.These concepts must be aligned with the logo, the identity manual, website, etc..Everything must reflect the same.
Mostrar el lado más humano
Social networks offer brands the perfect opportunity to show their most human side and allow them to personify them.Both in terms of history and the values that hide behind a logo.To do this, it is recommended that brands show the world who their identity are, to be authentic and coherent and build a storytelling.In addition, publications that use humor often achieve greater engagement and have more chances of viralizing.
Crear comunidad
Interact with the public and be close to users not only ensures comments and that the content is shared, but also gives the possibility of turning those followers into future clients and ambassadors of the brand.The community is like a group of friends on Instagram, so you have to generate conversation and approach, always answer, ask, listen to the audience and be constant.
Calendarizar el contenido
Instagram content planning requires time and dedication.It is advisable.According to statistics, the best hours are from 3pm to 4pm and from 9 p.m. to 10pm on Mondays, Sundays, Fridays and Thursday, in order of relevance.
Prestar atención a las novedades
Instagram is a constant social network whose developers are constantly modifying, making changes to the algorithm or launching new functionalities.For example, recently the platform has launched the option "Map search".It is a function similar to Google Maps with the difference that the social network uses the most popular images of the platform as a search engine.The objective is to find nearby sites such as parks, stores or restaurants and are classified by hashtags, so it is important to use the most appropriate according to the sector of each business.
"The millions of users who have Instagram make it a very attractive social network to increase sales, increase visits to the web, create community and be in contact with your target audience," explains Oscar Fuente, director and founder of IEBS.“Learning to use networks as a digital marketing tool is essential for today's companies that want to expand online.Therefore, these professional profiles are among the most demanded by companies, since they become the voice of the brand and manage relations with their audiences and their reputation, ”he adds.
Artículo anteriorDia se alía con Uber Eats para ofrecer servicio de reparto a domicilio en 40 minutosArtículo siguienteLa distribución alimentaria es el cuarto sector con mayor negocio de eCommerceDirectivos y Gerenteshttps://directivosygerentes.esDIR&GE es la mayor red empresarial B2B exclusiva para profesionales con poder de decisión.
