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Dockers, the fashion brand that bets on the environment

«Docker a brand‘ Planet Fiendly ’that respects the environment a lot so our production techniques are water less to save water in the production and finishes process. Toda la gama de pantalones están fabricados con estas técnicas», detalla Sherezade Medina, Brand Environment & Experience Manager Dockers Europe.«A fashion brand that transmits values linked to the care of the environment, love for nature, living in a relaxed way ... which coincides a lot with the way of being of surfers, so we have chosen as ambassadors Jon Roseand Kepa Acero, real people who not only reflect the values but act to put them into practice.A motto that we have and collects very well this is ‘Do What You Love and Help Along The Way’, ”explains Berta Vives, Dockers Iberia manager marketing.

«Guided by our commitment to sustainability, in this season's collection you will find that 100% of the pants are made with water injury techniques.And we also use other sustainable production techniques such as Cotton Hemp (hemp cotton), organic cotton and recycled fibers.All under the common denominator of minimizing the environmental impact, ”explains Medina.

Not surprisingly, the original intention of the brand remains the same today, "we are a brand of Californian casual clothing that continues to offer confidence and optimism constantly in all products," says Vives.Because "this season we take our inspiration to a new level, we rely on our historical styles par excellence and recover authentic designs modified for current and young fashion," adds Medina.In addition to continuing to revolutionize the casual style, in this autumn winter collection Dockers celebrates its legacy with iconic pants, the Chinese icon tapered alpha, the perfect casual Chinese made in cotton hemp, with a simplified style, modern adjustment and finish with special seams andclosures inspired by traditional dockers.

In addition, the 360flex smart, elastic and tight pants in the 4 senses to adapt to perfection without losing the silhouette.To this we must add that this season they also have a part of the youngest collection Denim Trucker + T -shirts, with an 'California Cool' aesthetic and organic cotton;a wide range of shorts with light fabrics, different styles and in many colors for summer;Without forgetting the basics such as organic cotton t -shirts and with the brand logo, linen shirts, mao neck shirts ... and, for the most modern, cowgirl hunter."In addition, we have a small product assortment for women whose evolution and acceptance we want to see to continue expanding the range," adds Vives.

Dockers, la marca de moda que apuesta por el medio ambiente

A season that the brand arrives with a new store in Moyua that now allows itthat evoke their origins and, ultimately, gives it a renewed air in the line of the brand evolution.Inspired by aesthetics A 'California Cool' that characterizes Dockers, casual, casual, comfortable and responsible with the environment, in this new 98 m² store may find its new collection with the widest range of Fits in pants, combined withA wide selection of upwards.And in addition to the Khakis, also called Chinese, the essentials of this season are the new Smart 360 Flex, available in Slim Tapered, Jogger and Skinny Tapered.

"It is an honor to be linked to this brand because it is a responsibility for all to consume products that are made in a respectful and sustainable way"

Kepa Steel.Docker Surfer and Ambassador

Brand ambassadors

Brand ambassadors are real people who have turned their passion into a healthy lifestyle and at the same time help other communities in need.People through whom Dockers transmits their brand values while taking a step to action.That is why in the autumn/winter season of 2020, the brand united forces with surfer Jon Rose and its Waves For Water Foundation with the aim of continuing to strengthen its commitment to sustainability.Dockers also allied with the Basque surfer Kepa Acero, which inspired by Jon, struggles to build a better world and pursue his passion.For Kepa, this passion implies the exploration of the oceans, looking for places where to connect with the environment while helping local communities.«Taking care of the environment is also a total and necessary challenge, but not only mine but of all.Take waves and travel has allowed me to see unique places (Antarctica or Alask.You are asking questions and seeing where we are going ... From there arises the need to start working with local communities.Because you see that people take waves, enjoy nature and sea, and bet because at the local level the communities also learn and enjoy it.So we organize trips and carry containers with tables and teach them to surf ”, says the surfer.

Steel co -founded the Ocean 52 water brand, which does not use any plastic and donates 52% of its benefits to activities and foundations that are dedicated to caring for the sea.«Now I collaborate with Dockers and the Waves For Water Foundation.Dockers joined Rose in this project and when they told me to contribute to the impulse of the brand's values here, I did not hesitate.It is an honor to be linked to this brand because I think it is a responsibility of all to consume products that are made in a respectful and sustainable way.Not only do I seek to wear garments that feel good but you have to improve the planet, and Dockers is a reference in this aspect for how they produce their clothes, reducing water consumption, ”concludes its ambassador.

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