Start -KetingComic on how to capture, interact and loyalty to the client by managers and managers -
The effective activation of the customer database is one of the most important issues for any marketing department.Any company wants to have a large customer database, but above all it wants these customers to be active, buy and be faithful to the brand.In other words, they are a true sales engine.
The effective activation of the customer database is one of the most important issues for any marketing department. Es esencial planificar muy bien la estrategia de marketing para conseguir captar, fidelizar, relacionarse con… Clic para tuitearAnd to achieve this, we must plan the marketing strategy to get, loyalty, relate to customers differently.And this is what is explained in this Splio comic, where thanks to the story of Emma (Client) and Laura (Crm Manager) we discover how to build this relationship and how can your loyalty program help you in your marketing strategy.
Capture differently
When a customer enters your store for the first time, it is a fantastic moment that cannot be wasted.We must take advantage of the loyalty program as a great incentive for the collection of new clients.In the collection process, we must put the technology at the service of the acquisition of new customers, such as using QR codes in stores for which high process is very simple.In addition, the acquisition must be respectful of people, inviting them to live an attractive client experience that loyalty from the first interaction.
Loyalty differently
Once we have drawn customer attention and we have identified, it is time to start building our relationship.Fidelity is based on the knowledge and recognition of the client, and for this we must put technology at the service of a more human, interactive and lasting faithfulness experience for all.
Combining a transactional and relational fidelity program to involve clients and prospects we can build a lasting relationship.In the end, the objective is to activate and energize the database to increase the value of each client and transform it into a VIP client or ambassador.
Relate differently
The relationship with the client is a process that never ends.Not only should we be attentive to those clients who lose interest in our brand, but we must also focus on getting faithful clients to continue and increase their feeling of belonging.The best way to achieve this goal is to appeal to emotion, choosing to have small details with them, take care of the relationship with the client asking for their opinion and invite them to recommend the brand.If you get a client to be an ambassador and recommender of your brand, you not only increase their loyalty, but also improve your visibility and make them levers of new sales.
To discover many more details of how to do it, download the comic.
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