Exports of the "fashion System" from Colombia to the United States were $130.1 million between January and May, an increase of 42.9% over the same period of 2020, which was driven, among others, by the sale of girdles and control clothing, jeans, accessories and swimwear.
According to figures collected by ProColombia, the regions that exported the most to the United States were Antioquia, Bogotá, Valle del Cauca and Atlántico.
Clothing, for example, generated income of $98.9 million, while leather manufactures earned $12.2 million, textiles of $5.6 million and footwear of $2.4 million.
"Colombia is one of the countries that has achieved a strong position in the United States as a fashion supplier of confidence, quality, with good designs, sustainability and flexibility in production volumes," said ProColombia President Flavia Santoro.
Along these lines, more than 50 Colombian companies participated in the swim Week Miami and will also play time in New York, two of the most prominent events in the United States fashion calendar.
"we will continue to accompany national companies in their internationalization process, because there are many possibilities for growth in a market as important as the US market where you can take advantage of the current tariff advantages," Santoro added.
♪ Swin week Miami ♪
42 Colombian companies participated in the Swin Week Miami, which was held in that U.S. city in person and took place from July 7 to 11.
One of them was Estivo, whose general manager, Andrés Felipe Uribe, pointed out that the company's participation in the fair "is very important to keep moving forward in the process of growth and internationalization."
"the goal is to position Esttivo worldwide as a brand of swimwear that reflects the sophistication of an empowered woman, inclusiveness and ecology because 100% of our garments are made of recycled material," the entrepreneur said.
For Liliana Acevedo, founder of Kaanas S.A.S., participating in the Miami fair helped the company realize that "it is ready to conquer the U.S. market, which values the potential of Colombian products."
"we want to take advantage of this moment and present to the public the new collection where high heels and platforms become protagonists again," he said.
Play new York
Meanwhile, 14 Colombian brands of clothing and accessories for babies and children will be in Playtime New York, the international fair that convenes major stores and boutiques specialized in children's niche between August 1 and 3.
"we are going to Playtime with a lot of expectations, we intend to open up new markets in both the United States and Europe," said Eugenia Fernández Kids, CEO of Eugenia Fernández.
Agregó: "Llevamos a esta feria dos colecciones, una de ellas es Mommy & Me, con diseños únicos que reflejan la inocencia de las niñas y al mismo tiempo las hacen ver elegantes".
