Twitter thread
Writing
Barcelona
The world of advertising is as wide as it is varied. Depending on the medium from which it is transmitted, the format or the country, the same product can be advertised in infinite different ways.
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Judith del RioThey say that each maestrillo has his booklet and that of the Japanese when it comes to creating advertisements seems clear: lots of color, loud sounds, peculiar choreography and a lot of intensity. The voice actor Masumi Mutsuda knows this well, a lover of Japanese culture who has been creating a Twitter thread since last September with the advertising broadcast in Japan that most attracts his attention.
We can see the combination of all these elements in the first ad in this thread, where the 'Macarena' choreography is used to promote a clothing brand . We start strong.
The catchy music formula is repeated in the following commercial for buttered corn. This time with much more striking colors.
Ice cream commercial or scene from 'Lalaland'? No need to choose when you have 2 in 1.
Do you remember the Yatecomo ad starring David Bisbal? These people really know how to do random ads for instant noodles.
Since when did Popeye trade spinach for oil?
Products we wish we had here: Shin Chan cookies
One of the products that we do have here are the famous Pringles potatoes, but we have never seen them advertised with a bazooka.
Another old acquaintance in a way you've never seen it before: The Laughing Cow.
There are ads that have somewhat strange claims, like this one for gyozas.
There are definitely products that would not be successful here.
Seeing Iniesta being expressive and speaking Japanese is also quite an experience.
If you liked all these announcements and want to see more you can check the Twitter thread here.
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