Virginia Melchor
Anne Igartiburu accumulates so many years on TV that looks like one of the family.His mythical greeting 'Hello, hearts!.Spring heart, summer, autumn, winter...And there was always Anne.It has a quarter of a century presenting the veteran social chronic program of TVE.But his good heart comes standard.Therefore, the communicator Elorriana takes advantage of whenever she can to make a wink to her land and provide her support for merchants or Biscay designers in this space of the 1.There are numerous occasions on which he has worn some design of his "beloved" Alicia Rueda, with whom he joins a close friendship.In fact, the last time it was less than a month ago, when she wore a light blue suit signed by the Marquinese creator.
Anne Igartiburu felt an 'arrow' for this dress from the Chiloe store in Durango.
But this time Anne has lived a true stylistic arrow with a 30 -euro dress from a Durango store.It all started when the popular 'influencer' duranguesa Beatriz Urigoitia, known on Instagram as Bei Uri (@bei_uri), published a video in this social network in which he posed in front of the mirror with the model in question.As usual, he received dozens of comments from followers interested in him.And, among them, was the message of the same Anne Igartiburu, which follows the account of this Biscay blogger."I love that dressoooooo !! ❤❤mpa.«A wonderful wonder of Durango, Anne !!!That they send you an equal !! ”Beatriz replied.
He did not think twice and looked for the store, Chiloe, on Instagram.«We were curing and suddenly it came out that Anne Igartiburu had begun to follow us.'Egun on!Do you have the dress? ', She put us.Imagine, I didn't know anything, I was hallucinating.Look if you will not have a thousand brands or designs to choose from, that you may like a chanel or an iron Pedro...But he loved ours, he entered his eyes, ”says Esti Márquez, co -ownersJuan Antonio Abasolo Street.
They sent him the dress and liked it so much that last Sunday he put it to present 'Heart'.«I was taking the vermouth in Hondarribia and I got a message from it: 'Put on TV at 14.30 hours'.I went back to the van to see her, aunt had put it on her program, I thought she was a flipant, a pass ».Then, Anne sent him several videos that had been recorded before leaving live in this beige dress stamped with lilas motorcycles.A design with draped neckline, 'mini' length and leafy steering wheel that made his stunning beauty.Anne always so tall, so blonde, with so blue eyes...And with so much heart: «I have been seeing her since childhood at home, for me it is the monda, who has left my store was something unthinkable.It is a wonderful and super normal aunt, ”says Esti.
This 41 -year -old entrepreneur, discreet and shy, acknowledges that it has always been "anti networks" - "the only one of my friends without Facebook and Instagram" -, but in April last year, she decided to create a profile of her store on this networksocial to entertain during confinement."When I opened the page I didn't even know how it worked and today you don't believe that I know much," he admits.In this way he contacted the 'influencer' Beatriz Urigoitia, whom he knew "of the people since Chiquitina".He sent him some garments and, since then, he has become the best ambassador to his store."Almost every month she gets something, I will always be immensely grateful".
This merchant who shunned social networks has achieved in a year that his garments are lightened by David Bustamante and his partner, Yana Olina;The Malena Costa model or the journalist Ane Ibarzabal.They have also trusted their 'influencers' articles such as Estibaliz Prieto, Ingrid Betancor, Edurne Alba or Silvia García (Bartabac).Today that store that opened 15 years ago to dress the Durangueses with a youthful air, has 7.426 followers on Instagram and receive orders from Galicia, Cádiz, Zaragoza, Barcelona, Mallorca...«When I have a while in the store, I take the photos with the garments and go up two or three every day.I usually go home with my suitcase in tow to take them out on Sunday, quieter.It's a work, huh? ”Acknowledges Esti.
His next goal is to launch his online store in autumn.«We sell super tible clothes.For example, a white lace shirt, which seems that it has nothing, but it has something, that you put it with a cowboy and some converse sneakers or sandals with heel and you are very cute, ”says this entrepreneur 3.0 that takes care of the details."Happiness is carried inside," is the motto that appears in the bags in which he sends his garments.And his happiness, specifically, is also inside...of Chiloe.«From the pandemia, we who have a business have done everything we have been able to, but people have turned to small trade, we are very happy.My only desire is to continue working on what I like ».
Anne Igartiburu,David Bustamante,Bilbao,Bizkaia,Durango,La 1 (TVE)Tendencias
