El logo de la marca alemana de licor de hierbas Jägermeister (un ciervo con una cruz emplazada entre sus dos cuernos) no es inmoral ni ofende a los cristianos y podrá, por lo tanto, seguir utilizándose como símbolo de naturaleza comercial. Así lo ha estimado recientemente un juzgado en Suiza.
The magistrates of the Federal Administrative Court of ST.Gallen dismissed Monday a complaint that sought to restrict the use of the logo (for some sacrilegious) of Jägermeister to the liquor bottles of the famous brand and to the clothes.
The Swiss Federal Institute of Intellectual Property had claimed restrictions on the use of the logo alleging that it could be offensive to the people of Christian faith.
However, the Court considers that the Jägermeister logo is not lacerating in any way for those who profess the Christian faith.And although the story that is parapeted behind the emblem of the brand has a Christian origin, the average consumer does not perceive it as necessarily related to Christianity.
The deer and cross of the Jägermeister logo refer to the history of San Huberto, a Belgian from the VIII century that, absolutely passionate about hunting, often neglecting his religious obligations.
One day, while the good of San Huberto walked through the forest, he came across Bruces with a deer with a brilliant cross between his two horns.While the saint looked ecstatic so magnificent appearance, a heavenly voice would have called for his spiritual tasks.
In the opinion of the Judges Federal Administrative Court of ST.Gallen, the "intensive" use that Jägermeister has made during the last years of this image "has weakened his religious character".And therefore, it is very unlikely that someone feels offended after being confronted with the Jägermeister logo.
Under the opinion, Jägermeister will be able to use its logo in all types of promotional products and activities in Switzerland (including cosmetics, mobile phones or telecommunications services).
