Por Maria Belen Archetto
Since vegan brands managed to make a place in the industry, creative directors are constantly looking to incorporate innovative tissues, methods or techniques to achieve that so longed for - sometimes utopian - sustainability, and in that sense many designers have succeeded in erecting piecesMade of organic or material fibers that have not been subjected to any chemical process, in addition to refusing to use skins of animal origin, demonstrating not only a solemn respect for animals and nature, but also being disruptive to redefining a new concept of luxuryassociated with durability.
Why is sustainable fashion no more affordable? Many wonder.The truth is that some time ago a movement that advocates an ethical lifestyle and by considerably leaving the impact of the fashion industry on nature, as well as finding viable alternatives to the challenges aroundof climate change.And definitely in February of last year a milestone took place when the first week of Vegan Fashion was carried out, better known as Vegan Fashion Week.Its creator and CEO, Emmanuelle renounce, used to represent French designers when she moved to Los Angeles in 2008, until a few years later she connected with the philosophy of veganism.
By Athena Morales de la Cruz
After the inconceivable success of the Conference 'The Future of Fashion' with the participations of the Calvin Klein or Kanye West teamIt has been proposed to give life to a showroom in which vegan firms and different actors in the industry converge for the first time, thus creating a platform that encourages the expansion of the movement.This is, to fashion sustainability.She soon plans to turn it into a vegan concept store that includes gastronomy, beauty and interior design, in addition to taking it to countries such as Japan, France or even Mexico.
Taking into consideration the work of those who lead the rights of animals, the Slow Fashion culture and World Veganism Day that took place on November 1, discovers the vegan marks that have conquered us and that propose to establish a radical change in theindustry.
Sylven New York
The shoes are one of the most precious pieces in our closet and when acquiring a new model, the quality, like the design, are two of the aspects in which we usually emphasize.That is why the Vegan Litmotiv Sylven New York combines an impeccable design with a modern, timeless aesthetic and a sustainable mentality.Casey Dworkin, its founder and creative director, since childhood she has focused on the care of the environment, since at the birth of Earth's day she feels a connection with it, and when a fire razed almost all her belongings, she decided to give life to life toA company that promotes a bond between integrity, quality and style.
Manufactured by hand in Italy, the label opts for alternatives based on plants, of biological and recycled origin, such as leather made from organic apple waste, soles and heels also of recycled materials and details derived from corn by -products andwheat.Among its certifications include global recycling standards to Ethical Labor Practices of Fair Trade, 'Our collection seeks to transcend the perception of what sustainability means, we seek to improve the complex and multifaceted nature of society, the environment and economic business practicesSustainable, 'says the designer.
Ohja
The designer Dubraska Portillo was born in Venezuela and some time ago was installed in Mexico, where the panorama set out in 2014 by creating a proposal that establishes a constant dialogue between the minimalist design and deep love for nature.From the first moment OHJA surprises with accessories from Eco-Piel, a material without chemical additions and entirely vegan, and this season 2020 the collection of the Oceanic fuses timeless pieces with the symbology of the ocean, exalting respect for the species that inhabit there.
A firm that through materials manufactured in Mexico and accessories erected by artisans celebrates Latin American design, with a sustainable philosophy that promulgates the responsibility and development of sustainable alternatives to animal skin.‘We seek to be pioneers in new alternative materials until moving towards circularity and transforming the processes of the fashion industry, leaving a positive mark on the environment through quality pieces,’ they conclude from the firm.
Benedetti Life
The Slovenian designer Matea Benedetti has moved her vast experience in the field of the theatrical and opera costumes to find a luxury firm that aims to protect life in all its forms.And while his sustainability proposal has been in force since 2014, last year he managed to strengthen in Benedetti Life the concept of responsible innovation, practices of digital production or printing that do not damage water, soil or human health, cruelty-free biodegradable textilesAnd of course the passion for sustainable fashion.
Despite having the headquarters in Slovenia and being part of the showroom in Los Angeles, the collections are made entirely in Italy and each of them is inspired by an animal species in danger of extinction.‘The current collection is dedicated to Amazon parrots threatened by illegal trade and the reduction of their habitat.Through our creations we want to preserve their beauty without pursuing or destroying their homes and, at the same time, raise awareness about how to protect animal life, ’the designer tells Vogue.
In your outfits we will never see skins, wool, leather, feathers or no tissue of animal origin, so it is not surprising that you have obtained the PETA certification or the global organic textile standard (Gots).Benedetti Life firmly believes in capturing a positive change to ensure the collective future, and also stands out for having participated in the first edition of Vegan Fashion Week with its vegan collection manufactured with apple skin and organic textiles.
Enda
Since its inception in New York in 2015, Enda seeksand other materials derived from animals, allowing only natural fibers and incorporating several plants based on recycled materials.‘Our mission is to design clothing with a purpose and celebrate the offerings of nature, 'says the founder to Vogue.
The vegan firm certified by PETA introduced its 100% biodegradable collection entitled Botanical, inspired by the chromatic palette of Mother Earth that translates into a blue sky, intense red rocks or the nuances of the sunset.Thus, creation after creation is responsible for promoting respect for animals, the environment and all the workers involved in the process to complete the highest standards in the different aspects of sustainability.
Dauuntless
In his firm commitment to sustainable and vegan fashion, Dauuntless, the firm created by the designer from Colombia Paula Maldonado, highlights the importance of applying responsible production practices in order to create a positive impact on conscious consumption and in the middleambient.‘During my life in New York I found the absence of sustainable fashion options of good quality and accessible prices, there were no brands that would have certifications that support their vision or production chain.I saw that it could be a pioneer in the fashion niche creating a brand for the vegan population or for those people whose convictions promote them to buy responsible, ’the designer tells Vogue.
By Amira Saim
In his latest collection, he has arranged to create timeless basics that manage to perpetuate for years in the closet, debating among his classic leather jacket, garments, bags and accessories that also advocate modernity.In addition to being the only label that has the guarantee of PETA in your country for not using any material that derives from an animal, certifies the production chain, its inputs and labor to provide the consumer a responsible alternative at a reasonable price.