The French fashion brand for the whole family opens its first franchise in Avilés. Specifically, it will do so on October 28 in a 1,105 m2 premises in ParqueAstur. This store joins the 55 owned stores that Kiabi has throughout Spain.
Asturians will find in the establishment everything they need to dress up this autumn. And it is that Kiabi offers fashion for the whole family: women's, men's, children's, baby, plus size and maternity clothes. Their garments are characterized by their affordable prices, without neglecting convenience and comfort.
The opening of the Avilesino establishment coincides with the launch of a beautiful collection of sweaters starting at 10 euros. The best way to renew your winter wardrobe with the star garment of the season. The knit, as an unbeatable fabric, reinvents itself for another year in all kinds of colors and styles. Thus, we can find knitted, wide-knit jumpers, with sailor stripes, oversize, with a goofy neck or even in the form of a tube dress. All the trends in a single garment.
The one in Avilés will be the first Kiabi franchise in Spain. The French brand continues to implement new formats in 2021 to consolidate the weight of the brand in the Spanish market. Spain is precisely the second most important market for Kiabi behind France, having all the factors in favor of continuing to strengthen and gain weight within the fashion retail sector. Of all these formats, the most important is the franchisee, and from Kiabi they have decided that Avilés is where they open their first franchise. This system has already been implemented in France, Portugal and North Africa with very satisfactory results. This franchise is the first of many that will open during 2022 and add to its e-commerce and owned stores as a new channel that promotes accessibility, omnichannel and brand expansion.
It is worth highlighting Kiabi's website where customers can place their order and pick it up at the store. This option gives the possibility of trying on the garments right there, and taking and paying for only the ones that you like the most.
On the other hand, we must mention the commitment that Kiabi has with the planet, which is made visible with the purpose of making all its garments 100% sustainable by 2030. For the end From this year, 80% of its baby line will be produced with recycled cotton. Day by day the number of eco-sustainable products is also growing in the rest of its lines for women, men, Kids and Size Plus with the ultimate aim of affecting the planet and the environmental footprint as little as possible. Currently, 46% of the garments that you can find in the store are single-composition, which makes it easy to recycle once their useful life has ended. They also use different types of ecological or recycled materials with different collections made from recycled plastic, second-hand denim or cotton from organic crops with minimal water use.
Trends
