Los Angeles California. - The technology giant, Amazon, announced its foray into a new sector of the industry with the opening of its first clothing store in Los Angeles.
Amazon Style, which will be located in The Americana shopping center in Glendale , will begin operations later this year. The place will combine face-to-face services and the use of the cell phone to access the garments.
It will also feature well-known brands as well as new and emerging designers. People can choose what they want to measure themselves with QR codes and they will find everything in the desired size within an electronically assigned dressing room.
The application also offers options to combine garments and other suggestions based on algorithms that will be populated as people enter their tastes or after having made purchases with the company. People can decide whether to send clothes to the counter or directly to the point of purchase through the app.
While other major clothing chains like Macy's and JC Penny have closed dozens of stores across the country, Amazon is embarking on the opening of a 30,000-square-foot location. With this service, the company seeks to experiment with combined virtual and face-to-face spaces at a time marked by major disruptions due to the global public health crisis.
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Amazon has been one of the fastest growing companies during the coronavirus pandemic due to the online services it offers. In 2020, the company surpassed Walmart as the largest clothing seller in the United States, the AP reported.
With this announcement, the company continues its expansion and disruption in various economic sectors that already include food services, video and home security technology.
Despite the gains, Amazon shares saw its shares drop 12% over the past week, the worst since 2018, CNBC reported.
