Before the Pandemia by COVID-19 digital fashion was something that was already coming.In 2019 Moschino collaborated with The Sims to create an exclusive line that started in the video game, that same year, the first NFT of a digital garment was sold at almost 10,000 dollars and soon the first filters to see how you could see a piece ofclothing without having physically thrown.
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However, since 2020, with the arrival of pandemia and the change in the lifestyle of the whole world, things accelerated.In 2020 we saw virtual fashion shows and in 2021 the idea of metaverso began to change our idea of what fashion can be in the future.
More and more fashion brands are expanding their collections to the virtual world, from special pieces to use in avatars of some video game, to exclusive presentations in 3D spaces.Yes, the new era for the fashion industry assumes that as of this 2022 and in the coming years, the stage to see the last releases or the catwalks is the virtual, are you ready for digital fashion?
Farfetch, the leading global technological platform for the luxury fashion industry, presents some of the most prominent trends:
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Fashion and Technology to measure
What will undoubtedly revolutionize this 2022 is metavers (network of always active virtual environments where people can interact with each other and with objects).In fact, a few days ago the realization of the first fashion week metaverso was announced, which will be held in March. Marcas de lujo como Dolce & Gabbana o Louis Vuitton ya han confirmado su participación, cabe señalar que ambas compañías son pioneras en la incursión de este mundo digital.
Augmented reality
This trend has grown over the years and is active since 2016.A few months ago and during Shanghai fashion week, attendees were invited to witness some catwalks through a virtual AR.Other brands such as Dior or Burberry, have tools to experience augmented reality on social networks where through filters, it is possible to try their clothes or even decide makeup.In fact, Snapchat, allows users to put garments through AR.
Video Games collections
This trend is here to stay.Nike and Ralph Lauren were some of the first to create accessories for virtual platform such as Roblox, but nothing like the collection that Balenciaga made at the end of last year for Afterworld: The Age of Tomorrow, a video game created by Unreal Engine, and that served tolaunch its autumn pieces under a concept that involves mythology with the space era.
In fact, you can see the 50 avatars of this video game, wearing Neomedieval style looks where parkas, hooded layers and coats or thermal jackets made with recycled materials are included.
